General Guidelines on the Suggested Retail Price (SRP) for Milled Rice and Prescribed Labeling of Rice Boxes and Price Tags
The NFA Memorandum Circular No. AO-2018-10-002 establishes guidelines for the Suggested Retail Price (SRP) of milled rice in the Philippines, alongside labeling requirements for rice boxes and price tags. It aims to protect consumer rights by ensuring transparent pricing and fair marketing practices. Milled rice is categorized into Regular, Well Milled, Premium, and Special grades, each with specific quality standards and corresponding SRPs. Compliance with these guidelines is mandatory, and violations may result in penalties as per existing laws, including the Price Act. The guidelines take effect 15 days after publication in a widely circulated newspaper.
October 24, 2018
NFA MEMORANDUM CIRCULAR NO. AO-2018-10-002
| TO | : | All Concerned Grains Businessmen and Rice Retailers |
| SUBJECT | : | General Guidelines on the Suggested Retail Price (SRP) for Milled Rice and Prescribed Labeling of Rice Boxes and Price Tags |
For the information, guidance and compliance of all concerned and pursuant to the Provisions of P.D. No. 4 and R.A. 7581 n , also known as The Price Act, published hereunder is the General Guidelines on the Suggested Retail Price (SRP) for Milled Rice and Prescribed Labeling of Rice Boxes and Price Tags.
I. TERMS OF REFERENCE
A. Objectives
1. To establish a suggested retail price for all milled rice being sold in the market.
2. To set prescribed standard specifications on the labeling of rice boxes and price tags.
3. To help promote consumers' right and welfare through transparent and fair marketing practices and exercise their power of choice.
B. Scope
This guideline covers the implementation and monitoring of suggested retail price of all milled rice being sold in the market and the prescribed labeling of rice boxes and price tags.
II. IMPLEMENTING GUIDELINES
A. SUGGESTED RETAIL PRICE OF MILLED RICE
1. Classification of Milled Rice:
Milled rice shall be classified as follows: Regular Milled Rice (RMR) — Local, Well Milled, Rice (WMR) — Local and Imported, Premium Grade Rice — Local and Imported and Special Rice-Local and Imported.
|
Classification |
Remarks |
|
Regular Milled Rice (RMR) -Local |
Range of Bran Streaks = 20% to 40% |
|
Well Milled Rice (WMR) - Local - Imported |
Range of Bran Streaks = 1% to 19% |
|
Premium Grade Rice - Local - Imported |
Range of Bran Streaks = 0 to 19% |
|
Brokens |
= 0 to 5% |
|
Special Rice - Local - Imported |
Glutinous, aromatic, pigmented, japonica, micronutrient-dense rice, including varieties with excellent eating and nutritive quality |
Regular Milled Rice (RMR)
Rice kernel from which the hull, the germ, the outer bran layers and the greater part of the inner bran layers have been removed but parts of the lengthwise streaks of the bran layers shall be within the range of 20-40% of the kernels. acEHCD
Well Milled Rice (WMR)
Rice kernel from which the hull, the germ, the outer bran layers and the greater part of the inner bran layers have been removed but parts of the lengthwise streaks of the bran layers shall be less than 20% of the kernels.
Premium Grade Rice
Any rice variety which meets the highest grade requirements for rice that contains a maximum 5% broken kernels and well milled.
Special Rice
Rice variety (traditional or modern) possessing any special quality such as glutinous, aromatic, pigmented, japonica, and micronutrient-dense rice. It includes those varieties with excellent eating and nutritive quality.
2. Pricing of Milled Rice
The suggested retail price of milled rice shall follow the SRP contained in the latest Circular released by the Department of Agriculture (DA).
B. LABELING AND CLASSIFICATION OF RICE TO BE INDICATED ON RICE BOXES AND PRICE TAGS
RICE BOXES:
1. It shall contain the corresponding label and classification (Exhibit 1) indicating the type of milled rice, as follows:
|
• Regular Milled Rice (RMR) |
- |
Local |
|
• Well Milled Rice (WMR) |
- |
Local |
|
|
- |
Imported |
|
• Premium Grade Rice |
- |
Local |
|
|
- |
Imported |
|
• Special Rice |
- |
Local |
|
|
- |
Imported |
2. The rice classification in rice boxes shall be printed in black bold letters (Exhibit 2). The background of the label shall be in white.
PRICE TAGS:
The prescribed information shall be the price per kilogram (P/kg) and classification (regular milled rice/well milled rice/premium grade rice/special rice) only (Exhibit 3).
C. MONITORING ACTIVITY
NFA in coordination with other regulatory agencies shall monitor the implementation and compliance of this Guidelines.
D. PENAL PROVISION
Any violation of the foregoing shall be subject to the penal provisions of existing laws, rules and regulations including but not limited to P.D. 4, R.A. 7581 n , also known as the Price Act, and the Revised Rules and Regulations of the National Food Authority on Grains Business.
E. EFFECTIVITY
This guideline shall take effect fifteen (15) days following publication in a newspaper of general circulation and upon registration with the U.P. Law Center.
(SGD.) EMMANUEL F. PIÑOLChairman, NFA Council
ATTACHMENT
October 24, 2018
CIRCULARNo. OCS-2018-J-01
SUBJECT : SUGGESTED RETAIL PRICE (SRP) FOR MILLED RICE
Pursuant to the General Guidelines on the Suggested Retail Price (SRP) for Milled Rice and Prescribed Labeling of Rice Boxes and Price Tags, the suggested retail price as released by the Department of Agriculture (DA) follows: SDHTEC
|
Classification of Milled Rice |
SRP for Local Rice (PhP/kg) |
SRP for Imported Rice (PhP/kg) |
|
Regular Milled Rice |
39.00 |
n/a |
|
Well Milled Rice |
44.00 |
39.00 |
|
Premium Rice |
47.00 |
PG 1 |
43.00 |
|
PG 2 |
40.00 |
|
Special Rice |
No SRP |
No SRP |
For strict compliance.
(SGD.) EMMANUEL F. PIÑOLChairman, NFA Council
EXHIBIT 1
EXHIBIT 2
EXHIBIT 3
n Note from the Publisher: Written as "R.A. 8751" in the original document.