Policies, Standards and Guidelines (PSG) for the Master of Arts in Communication Program

September 5, 2011

CHED MEMORANDUM ORDER NO. 027-11

 

In accordance with the pertinent provisions of Republic Act (RA) No. 7722, otherwise known as the "Higher Education Act of 1994", CHED Memorandum Order (CMO) No. 36, s. 1998 ("Policies and Standards on Graduate Education"), CMO No. 9, s. 2003 ("Addendum to CMO No. 36, s. 1998 Policies and Standards on Graduate Education"), and by virtue of CEB Resolution No. 208-2011, dated August 22, 2011 and for the purpose of rationalizing the graduate degree programs in Communication in all Higher Education Institutions (HEIs) in the country, this set of Policies, Standards and Guidelines (PSG) is hereby adopted and promulgated by this Commission.

ARTICLE I

Introduction

SECTION 1. Rationale and Background. — The Master of Arts in Communication (MA in Communication) program provides students with higher order and advanced communication competencies needed in professional practice, teaching and communication studies. The curriculum is responsive to the demands of the changing communication media landscape and the broader socio-political and economic environment. The program prepares students to take a more active, strategic and critical role in shaping the direction of Philippine communication. Students are expected to exercise leadership in the communication profession; undertake research and evaluation in the discipline; and become effective instruments in articulating the needs and aspirations of the Filipino people.

The MA in Communication program is linked with related advanced communication programs in journalism, broadcasting, development communication, and allied programs such as multimedia (digital) arts/studies, public relations and advertising. This graduate program is enriched by various disciplines from the social sciences, humanities and the arts.

ARTICLE II

Authority to Operate

SECTION 2. All Higher Education Institutions (HEIs), both private and public (State Universities and Colleges [SUCs] and Local Colleges and Universities [LCUs]), intending to offer graduate degree programs in communication must secure proper authority from the Commission on Higher Education in accordance with existing rules and regulations.

ARTICLE III

Program Specifications

SECTION 3. Degree Name. — The degree name shall be Master of Arts in Communication (MA in Communication).

SECTION 4. Program Description/Objectives. — The MA in Communication program is an integrated, comprehensive approach to the study of communication. It aims to enhance creative and critical thinking; upgrade competencies in communication planning, management, education and training, and research and development; and promote adherence to ethical standards and responsibility. DacASC

SECTION 5. Specific Professions/Careers/Occupations that Graduates of this Program May Go Into. — Individuals who earned a degree in MA Communication are expected to occupy middle to top management positions in communication-related occupations in any of the following settings: corporate communication, public information, public relations and advertising, mass media, communication education, and research and development. They are also expected to be equipped to pursue new and emerging career options as communication consultants, knowledge managers, multimedia content managers, or planners/designers of alternative learning systems.

SECTION 6. Allied Programs. — Allied programs refer to academic programs that provide similar or related competencies and skills to MA Communication graduates. These programs can also trace some of their disciplinal or theoretical roots to communication.

MA Communication allied programs are Journalism, Broadcasting, Development Communication, Multimedia (Digital Media) Arts/Studies, Public Relations and Advertising.

ARTICLE IV

Competency Standards

SECTION 7. Graduates of MA in Communication are expected to have attained a higher level of competency in as many of the following areas:

1. communication policymaking;

2. planning and management of communication programs and campaigns;

3. planning and designing communication learning systems;

4. conducting communication and media research (including monitoring and evaluating communication programs/projects and outputs); and

5. communication teaching and training (including curriculum planning and learning materials development).

ARTICLE V

Curriculum

SECTION 8. Curriculum Description. — The MA in Communication curriculum reflects a holistic approach to the study of communication. It expands the students' understanding of the strategic use of communication in various contexts and settings, by allowing them to take courses in the various areas of communication.

It has a total of thirty-six (36) units, of which six (6) units are Basic Courses, twelve (12) units are Required Courses, six (6) units are Electives and six (6) units are Thesis or Special Project.

SECTION 9. Curriculum outline. —

		Equivalent
	No. of	Units Per	Total
	Courses	Course	Units
Basic Courses	2		6
Communication Research		3
Statistical Applications in Communication		3
Required Courses	4		12
Communication Theory		3
Communication Media Laws and Ethics		3
Communication and Management		3
Information and Communication Technology		3
Electives	2	3	6
Communication Policies and Planning
Political Economy of Communication
Educational Communication Systems Management
Public Information and Public Relations Campaigns
Communication in the Asian Context
Knowledge Management
Cognates	2	3	6
The student may take any six units of courses from
any of the disciplines in the social sciences and the
humanities, including the following: sociology,
anthropology, psychology, political science,
economics, public administration, art studies, linguistics,
speech and drama, and other related disciplines.
Comprehensive Examination		Required
A student must pass the comprehensive examination to
be given upon completion of all academic units/
requirements prior to thesis writing.
Thesis or Special Projects	1	6	6
Summary of Units
Basic Courses	2		6
Required Courses	4		12
Electives	2		6
Cognates	2		6
Thesis or Special Projects	1		6
			––
Total No. of Units			36
			==

SECTION 10. Sample Program of Study. —

Year 1
First Semester	Second Semester
Course	Unit	Course	Unit
Communication Theory	3	Communication Research	3
Statistical Applications in Communication	3	Communication and Management	3
Cognate (Social Science/Humanities)	3	Communication Media Laws and Ethics	3
		Cognate (Social Science/Humanities)	3
	–––		–––
Total	9	Total	12
	===		===
Year 2
First Semester	Second Semester
Course	Unit	Course	Unit
Information and Communication Technology	3	Thesis/Special Project	6
Elective 1 (Communication)	3
Elective 2 (Communication)	3
Comprehensive Examination *
	–––		–––
Total	9	Total	6
	===		===

*Comprehensive examination is taken after completion of all academic requirements

Note: The institution is free to enhance and to follow different patterns and modalities based on the needs of its clientele.

SECTION 11. Teaching-Learning Approaches. — The use of non-traditional teaching-learning approaches and tools to complement classroom lectures is encouraged. These approaches/tools include CD-ROMs, Internet (e-group, e-mail), chat groups, web applications (websites, blogs, webcast/podcast, message boards), and videoconferencing, among others.

SECTION 12. Thesis/Special Project Requirements. — Upon completion of all academic requirements and prior to doing the thesis or special project, the student must pass a comprehensive examination. A student who fails to pass the comprehensive examination a second time will no longer be allowed to pursue the program.

The thesis proposal must have prior approval of the student's thesis adviser. The thesis will be defended before a panel consisting of at least three (3) faculty members of the College, including the adviser, reader and panel member(s).

A research-based special project may be any of the following. a) radio, TV, film, and multimedia production where the student-proponent plays a major role in the technical and creative aspect of the production; b) training or instructional modules on any aspect of communication; c) communication campaign plan; or d) any similar project that the proponent should present to a graduate committee for its approval.

ARTICLE VI

Description and Specification of Courses

SECTION 13.For description and specification of courses, please refer to Annex A.

ARTICLE VII

Other Requirements

SECTION 14. Program Administration. — The MA in Communication program shall be administered by a full-time Dean and/or a Department Chair, Head, and/or Coordinator with appropriate qualifications specified below.

1. Qualifications. The Program Administrator of a college or school to which the graduate programs belong must have a Doctorate degree with at least three (3) years of teaching and administrative experience.

2. Functions/Responsibilities:

a.Provides over-all directions in the attainment of the objectives of the program.

b.Recommends the appointment of qualified faculty members.

c.Provides administrative support to the institution.

d.Sits in department meetings upon invitation.

e.Ensures that the syllabus of each course in the program is fully implemented within the term.

f.Reviews periodically the curriculum along with the department faculty.

g.Convenes regular and special faculty meetings.

h.Schedules classes and assigns faculty-teaching load.

i.Ensures that student grades are submitted on time by the faculty.

j.Supervises student evaluation of faculty.

k.Monitors progress of students.

1.Fulfills all other functions as may be explicitly required by the institution. DTaSIc

SECTION 15. Faculty.  —

1. Qualifications. A graduate of a Masters degree in any communication program or related field from a recognized HEI, with at least three (3) year teaching experience.

2. Percentage of Full-time Faculty. There shall be at least five (5) full-time faculty members who are at least master's degree holders and should have additional professional experience and/or training in the specialization or major area being offered. At least one (1) of the full-time faculty members should have a doctorate degree.

3. Teaching Load. Full-time — Maximum load of 36 units, including teaching load in the undergraduate program in one (1) academic year. Part-time — Maximum of 9 units in one (1) semester.

SECTION 16. Library. — Every college/institution/department offering MA in Communication program shall have an adequately equipped library that will provide all the basic textbooks, as well as reference materials for research and other scholarly purposes, as well as resources for current trends.

1. Librarians. The following are the minimum staff requirements:

a.A college/institution/department library should have a full-time librarian who is a holder of Master in Library and Information Science degree with a valid license.

b.There should be one full-time librarian for the first 500 students enrolled, and for an enrollment of 1,000, two (2) full-time librarians shall be required.

c.Library assistant/s must be a holder/s of Bachelor of Library and Information Science degree.

2. Library Holdings. Library holdings should conform to CHED-existing requirements for libraries.

a.The library must provide at least five (5) book tides per course found in the curriculum. These titles must have been published within the last five (5) years.

b.The HEI is likewise required to subscribe to at least two peer-reviewed or refereed journals and periodicals in communication and allied programs that are published locally and/or internationally. The subscriptions may be for hard or electronic copies of the journal.

c.The library must have at least 100 audio-visual materials in the forms of tapes, films, records, CDs and DVDs. Fifty percent of the collections should have been published/produced within the last ten (10) years.

d.The library must provide internet access to faculty members and students for research and other academic activities.

e.The library must provide access to electronic library materials such as CD-ROMS.

SECTION 17. Facilities and Equipment. —

1. Classroom Requirements. The class size in every course of a higher education institution shall be determined by the institution itself, taking into account the total capacity of its facilities, the level of instruction, the nature of the course, and such other factors that promote a conducive teaching-learning process.

2. Laboratory requirements. For courses that require the use of the computer, a 1:1 computer student ratio is required.

SECTION 18. Admission and Retention. —

1. Admission. The applicant must be a holder of a baccalaureate degree, preferably in communication, mass communication, or a related program (especially social sciences), from a recognized HEI.

The applicant must have at least two (2) years of work experience, preferably in communication, media or its allied fields, except in extremely meritorious cases when a shorter period of work experience is warranted.

The applicant must have obtained a general weighted average (GWA) of at least 2.25 or its equivalent in his/her undergraduate studies.

As part of the evaluation procedures of the applicant, an essay and/or interview will be conducted, primarily to determine the preparedness of the applicant for graduate studies, as well as his/her research and career plans.

2. Retention. The student must have a GWA of at least 2.0 by the end of each school year.

SECTION 19. Prerequisites. — Graduates of non-communication programs may be required to take additional graduate courses based on the recommendation of the graduate admission committee and/or program adviser:

1.Introduction to Communication

2.Introduction to Communication Theory

3.Introduction to Communication Research

4.Any graduate level foundation course in communication studies designed/developed by the department.

Note: The prerequisites are not part of the total no. of required units.

ARTICLE VIII

Transitory Provisions

SECTION 20.All HEIs, including SUCs and LUCs, with existing authority for graduate communication programs are hereby given a period of three (3) years from the effectivity thereof to fully comply with all the requirements in this CMO.

ARTICLE IX

Sanctions

SECTION 21.For violation of this Order, the Commission may impose such administrative sanction as it may deem appropriate pursuant to the pertinent provisions of Republic Act No. 7722 in relation to Section 69 of Batas Pambansa Blg. 232 otherwise known as the "Education Act of 1982, Section 63 of Article XII and Sections 142-143 of Article XXVI of the Manual of Regulations for Private Higher Education of 2008, and other related laws.

ARTICLE X

Separability and Repealing Clause

SECTION 22.Any provision of this Order, which may thereafter be held invalid, shall not affect the remaining provisions.

All CHED issuances or part thereof inconsistent with the provision in this CMO shall be deemed modified or repealed.

ARTICLE XI

Effectivity Clause

SECTION 23.This Order shall take effect fifteen (15) days after its publication in the Official Gazette or in a newspaper of general circulation.

Quezon City, Philippines September 5, 2011.

For the commission:

(SGD.) PATRICIA B. LICUANAN, Ph.D

Chairperson

ANNEX A

MA Communication

Description and Specification of Courses

Ma Communication

Basic Courses
Course Name	Communication Research
Course Description	Development of research design; application of qualitative
	and quantitative research methods; problems of
	measurement; data collection, processing, analysis and
	interpretation. Preparation of the research report — form,
	content, and style. Lessons on the use of computer software
	in conducting and processing research data.
Course Credits	3 units
Contact Hours/week	3 hours
Prerequisite	None
Suggested Course	•	Overview of Communication Research
Content
		o	Nature and functions of communication research
		o	The synergy of communication theory and research
		o	Development of communication research as a field
			of study
	•	The Ethics and Politics of Research
		o	Ethical issues involving research subjects
		o	Basic principles of ethical social research
		o	Factors that shape the politics of research
	•	The Quantitative and Qualitative Approaches to
		Communication Research
		o	The quantitative approach
			-	the quantitative tradition of communication
				research
			-	quantitative methods and tools
		o	The qualitative approach
			-	the qualitative tradition of communication
				research
			-	qualitative methods and tools
	•	The Communication Research Process
		o	Identification of topic, problem, and objectives
		o	Review of related literature
		o	Study framework
		o	Research design
		o	Data gathering
		o	Data synthesis and processing
		o	Use of SPSS and similar software
		o	Data interpretation and write up
		o	Data utilization
	•	e-Research Methods, Strategies and Issues
		o	e-Research methods, i.e., online interviews, online
			FGDs, e-surveys, content analysis of online
			documents, etc.
		o	Quantitative data gathering and analysis on the net
		o	Ethics and related issues on e-Research
	•	Net-based dissemination
Course Name	Statistical Applications in Communication
Course Description	Basic statistical principles useful in communication media
	organizations are presented. Topics include statistical
	sampling, probability theory, statistical estimation,
	hypothesis testing, regression, and correlation analysis and
	chi-square application. It relates statistics with
	communication theory and development communication.
	The use of computer for statistical analysis and computation
	(e.g., SPSS) is introduced.
Course Credits	3 units
Contact Hours/week	3 hours
Prerequisite	None
Suggested Course	•	Review of Key Concepts in Data Processing
Content
	•	Basic Data Analysis and Presentation
	•	Measures of Central Tendency and Variability
	•	Measures of Association and Correlation
	•	Inferential Statistics
		o	Types of variables
		o	Types of samples
		o	Procedure for hypothesis-testing
	•	Nonparametric Tests
	•	Parametric Tests
	•	Selected Software Programs Used in Communication
		Research
		o	Powerpoint
		o	Excel
		o	Statistical Package for the Social Science (SPSS)
	•	Integration: Statistics and the Research Design
Required Courses
Course Name	Communication Theory
Course Description	Theories and models of the communication discipline
	examined in terms of established genres and traditions;
	comparison of the eastern and western theories; impact of
	ICT, globalization and other megatrends on theory building;
	basic concepts in theory construction and model building;
	and intertwining of theory and research.
Course Credits	3 units
Contact Hours/week	3 hours
Prerequisite	None
Suggested Course	•	Review of Communication as a Social Science Discipline
Content
	•	Overview of theory and models — definitions, uses and
		applications
	•	Seven traditions in the field of communication theory
		o	Socio-psychological
		o	Cybernetic
		o	Rhetorical
		o	Semiotic
		o	Socio-cultural
		o	Critical
		o	Phenomenological
	•	Five genres of communication theory
		o	Structural & functional
		o	Cognitive & behavioral
		o	Interactional & conventional
		o	Interpretative
		o	Critical
	•	Communication theories: Eastern perspective
	•	Model building and theory formation
	•	The relationship of theory and research
	•	Application of communication theories in
		communication campaigns, development
		communication programs, etc.
Course Name	Communication Media Laws and Ethics
Course Description	Legal principles, laws and policies affecting mass media,
	telecommunications and electronic media (including the
	internet). In addition to laws on press freedom, libel,
	obscenity and pornography, among others, the course will
	also include intellectual property rights, public domain,
	e-commerce. Regulations adopted by self-regulatory bodies
	and professional organizations such as the KBP, PPI and
	Adboard will also be discussed. Ethical principles in the
	practice of communication media.
Course Credits	3 units
Contact Hours/week	3 hours
Prerequisite	None
Suggested Course	•	Access to Information of Public Concern
Content
		o	Limitations to Right to Information
	•	Doctrine of Prior Restraint
	•	Libel and Defamation
	•	Privacy
	•	Obscenity and Pornography
	•	Media Coverage of Court Proceedings
		o	Sub Judice and Contempt
	•	Special Laws Affecting the Mass Media
	•	Intellectual Property Rights
		o	Copyright
		o	Plagiarism
		o	Public domain
		o	Fair Use
	•	Media Industry Self-Regulatory Policies
	•	Ethical Issues in Communication Media Practice
	•	International Protocols on Communication Media
		o	UN, e.g., UN Declaration on Human Rights,
			International Convention on Civil and Political
			Rights
	•	UNESCO Declarations
Course Name	Communication and Management
Course Description	Concepts and techniques of communication as applied in the
	management of public and private organizations.
Course Credits	3 units
Contact Hours/week	3 hours
Prerequisite	None
Suggested Course	•	Introduction to Communication Management
Content
		o	Basic Definitions
		o	Traditional, emerging managerial roles
		o	M's of management
	•	Essential Concepts in Management
		o	Management Functions
		o	Management Roles
		o	Management Skills
	•	Environmental Scanning
		o	Baseline Communication Research
		o	SWOT/SPEC analysis
		o	Inventory of Existing and potential resources
	•	Strategic Communication Planning
		o	Situation Analysis
		o	Goal and Objective setting
		o	Strategy Formulation
		o	Activity Setting
		o	Resource Requirements
		o	Monitoring and Evaluation
	•	Organizing and Staffing
		o	Organization and functional charts
		o	Recruitment and selection
		o	Performance and evaluation
		o	Team building
	•	Directing and Controlling
		o	Leadership and delegation
		o	Management controls
		o	Training and motivation
		o	Discipline
		o	Rewards and incentive
	•	Networking and Alliance Building
	•	Organizational Communication
		o	Theories, principles, concepts
		o	Methods, tools and procedures
	•	Conflict resolutions
Course Name	Information and Communication Technology (ICT)
Course Description	Inventory of ICT resources; issues in planning the use of
	ICT: ownership and control, digital divide, technology
	transfer, regulation/deregulation, multimedia, convergence
	and intellectual property rights; application of ICT in
	various development areas; and impact of ICT on lifestyles
	and work styles.
Course Credits	3 units
Contact Hours/week	3 hours
Prerequisite	None
Suggested Course	•	Overview of ICT
Content
		o	Definition of ICT
		o	Classifying ICT
			-	Traditional media (mass media)
			-	Telecommunications
			-	Electronics/digital media
			-	Multimedia and convergence
	•	Scanning the new media landscape
		o	Inventory of new and emerging ICTs
	•	The Emergence of Knowledge Society
		o	From Information Society to Knowledge Society
		o	Factors which facilitated the emergence of KS
		o	Features of a Knowledge Society
	•	Issues in ICT and their impact on individual and society
		o	Digital Divide (including access and participation)
		o	Technology transfer and appropriate technology
		o	Regulation, deregulation and self-regulation
		o	Public domain, open source and proprietary
			information
		o	Globalization & multilingualism
		o	Cultural homogenization or cultural globalization
	•	Application of ICT in Development
		o	Education, e.g., e-learning, online learning
		o	Health, e.g., e-health
		o	Governance, e-governance
		o	Agriculture
		o	Trade and industry, e.g., e-commerce
		o	Disaster management
		o	Others
	•	Technology transfer and change management
		o	Change management concepts
	•	Change communication strategies and tools
Electives
Course Name	Communication Policies and Planning
Course Description	Communication policymaking and planning frameworks,
	processes and stakeholders; areas for policymaking and
	planning; inventory of communication media policies and
	plans; issues in communication policymaking and planning,
	e.g., regulation vs. deregulation/self-regulation.
Course Credits	3 units
Contact Hours/week	3 hours
Prerequisite	None
Suggested Course	•	Communication Policies and Plans
Content
		o	Definition of communication policies and plans
		o	Types of communication policies and plans
		o	Rationale/uses of communication policies and plans
		o	Areas for policymaking and planning
		o	Policymaking and Planning Frameworks
	•	Policymaking and Planning Actors
		o	Government executive and legislative agencies
			involved in communication policymaking and
			planning
		o	Role of business and industry, civil society
			organizations, academe, etc. in policymaking and
			planning process
	•	Policymaking and Planning Process
		o	Phases of Policymaking Process
			-	Agenda setting
			-	Policy formulation
			-	Policy adoption
			-	Policy implementation
			-	Policy assessment
		o	Phases of Communication Planning
	•	Review of international, national and sectoral
		communication-related policies and plans
	•	Review and critique of bills on communication, mass
		media, ICT, etc.
	•	Issues in Policymaking and Planning
		o	Role of Supranational organizations i.e., World Bank
			and WTO
		o	Impact of globalization and ICT convergence
		o	Regulation vs. deregulation and self-regulation
	•	Policy advocacy (including lobbying)
Course Name	Political Economy of Communication
Course Description	A critical analysis of global and national socio-cultural,
	economic and political environments and how these affect
	the communication media structures and processes through
	policies, ownership structures, content, production and
	delivery mechanisms, among others. Similarly, how the
	communication media sector impacts on its broader
	environment.
Course Credits	3 units
Contact Hours/week	3 hours
Prerequisite	None
Suggested Course	•	Media and society linkages
Content
	•	Media environment: political, economic and cultural
		o	The traditional paradigms: political theories of the
			mass media
		o	The media as businesses
		o	Media as culture
	•	Media and social reality
		o	Audience theory and research traditions
		o	Popular culture
	•	Media management and organization
	•	Media globalization
		o	Changing media and information landscape
		o	Mass media and the second millennium
	•	Special issues in mass media and society
Course Name	Educational Communication Systems Management
Course Description	Planning, design, and management of educational
	communication systems (formal and non-formal education)
	using traditional and new media; principles on the use of
	technology in teaching-learning situations; alternative
	learning systems including distance learning and online
	delivery.
Course Credits	3 units
Contact Hours/week	3 hours
Prerequisite	None
Suggested Course	•	Review of basic concepts
Content
		o	Educational communication
		o	General system theory
		o	Media organization as system
	•	Designing an educational communication system
		o	Formulating the rationale: vision and mission
		o	Developing system objectives: logical framework
			analysis
		o	Identifying audiences/users: stakeholder analysis
		o	Conceptualizing the organization structure: system
			design
		o	Determining resources: human and non-human
			resources
		o	Planning for institutionalization: implementing
			procedures
		o	Evaluating effectiveness and efficiency: system
			evaluation
	•	Management needs of educational communication
		systems
		o	Definition of and approaches to management
		o	Functions of management
		o	Tools of management: management by objectives
			(MBO); PERT-CPM; strategic planning; zero-base
			budgeting
		o	Leadership and administrative skills: managerial
			grid
		o	Communication and motivation: team building
	•	Evaluation and monitoring: project evaluation,
		problematique analysis, performance appraisal
Course Name	Public Information and Public Relations Campaigns
Course Description	An advanced course on the principles and practices in
	planning, designing and managing public information and
	public communication campaigns and programs.
Course Credits	3 units
Contact Hours/week	3 hours
Prerequisite	None
Suggested Course	•	Persuasion: The Foundation of Public Communication
Content
		o	Ethical Framework of Persuasion
		o	Legal Framework of Persuasion
		o	Persuasion and the Various Publics
	•	Public Information: Communication in Government
		o	The Relationship between Leadership and
			Communication
		o	Communication and the Public Organization
		o	Public Consultation and Issue Management
	•	Public Relations
		o	Worldviews: Symmetrical vs. Asymmetrical
		o	Organizational Models
	•	Social Responsibility and Ethics in Public Relations
	•	Crisis Communication
		o	Various Types of Crises
		o	Crisis assessment
		o	Crisis Communication Strategies
		o	Crisis Communication Technologies
	•	Image Building and Reputation Management
		o	Understanding Interest Groups
		o	Communicating Key Messages
		o	Developing a Tactical Plan
	•	Developing a Research Framework for Public
		Communication
		o	The Inductive Approach
		o	The Deductive Approach
	•	Methodologies for Conducting Public Communication
		Research
Course Name	Communication in the Asian Context
Course Description	Study of the Asian communication environment with
	emphasis on the unique geographical, socio-economic,
	cultural and political factors affecting communication
	process and institutions.
Course Credits	3 units
Contact Hours/week	3 hours
Prerequisite	None
Suggested Course	•	Discussion on Asia; communication theories
Content
	•	Dominant paradigms of communication in Asia today
	•	Development and political democracy
	•	Aspects of traditional Asian culture are affected by
		communication media
	•	Clashes between "traditional" and "modern" Asia
	•	Traditional values and attitudes that may prevent
		modernization
	•	Entertainment-education and Asian development
Course Name	Knowledge Management
Course Description	A course on the systematic and organized use of knowledge
	within an organization to transform its ability to generate,
	source, and use knowledge to improve organizational
	performance. The course focuses on the knowledge
	management principles and processes; applications and
	utilization.
Course Credits	3 units
Contact Hours/week	3 hours
Prerequisite	None
Suggested Course	•	Overview of Knowledge Management (KM)
Content
	•	KM, Intellectual Capital and Related Concepts
	•	Rationale and Objectives of KM
	•	Principles of KM
	•	The Knowledge and KM Process
	•	Approaches to Developing a KM Strategy
	•	Knowledge Audit Framework, Methodology and Tools
	•	Case studies of KM in different organizational settings
Thesis/Special Project
Course Name	Thesis/Special Project
Course Description	A course on the systematic and organized use of knowledge
	within an organization to transform its ability to generate,
	source, and use knowledge to improve organizational
	performance. The course focuses on the knowledge
	management principles and processes; applications and
	utilization.
Course Credits	6 units
Contact Hours/week	By arrangement
Prerequisite	Completion of course work
Suggested Course	•	As relevant to the research topic
Content