Policies, Standards and Guidelines for the Bachelor of Multimedia Arts (BMMA) Program
CHED Memorandum Order No. 020-17 outlines the policies, standards, and guidelines for the Bachelor of Multimedia Arts (BMMA) program in the Philippines, emphasizing an outcomes-based education framework. The order mandates that all higher education institutions (HEIs) offering this program align their curricula with specified core competencies and learning outcomes while allowing for innovation based on institutional contexts. It establishes requirements for faculty qualifications, resources, and the curriculum structure, which includes general education, core courses, major courses, and electives totaling 135 units. Institutions are given a three-year period to comply with these standards, with implementation beginning in the academic year 2018-2019. Overall, the memorandum aims to enhance the quality and relevance of multimedia arts education in response to evolving industry demands.
Law Information
- Reference Number
- CHED Memorandum Order No. 020-17
- Date Enacted
- Category
- Other Rules and Procedures
- Subcategory
- Commission on Higher Education
- Jurisdiction
- Philippines
- Enacting Body
- Congress of the Philippines
Full Law Text
May 9, 2017
CHED MEMORANDUM ORDER NO. 020-17
| SUBJECT | : | Policies, Standards and Guidelines for the Bachelor of Multimedia Arts (BMMA) Program |
In accordance with the pertinent provisions of Republic Act (RA) No. 7722, otherwise known as the "Higher Education Act of 1994," in pursuance of an outcomes-based quality assurance system as advocated under CMO No. 46 series of 2012, and by virtue of Commission en banc Resolution No. 231-2017 dated March 28, 2017 the following policies, standards and guidelines (PSGs) are hereby adopted and promulgated by the Commission.
ARTICLE I
Introduction
SECTION 1. Rationale. —
Based on the Guidelines for the Implementation of CMO No. 46 series of 2012, this PSG implements the "shift to learning competency-based standards/outcomes-based education." It specifies the 'core competencies' expected of Bachelor of Multimedia Arts (BMMA) program graduates "regardless of the type of HEI they graduate from." However, in "recognition of the spirit of outcomes-based education and . . . of the typology of HEIs," this PSG also provides "ample space for HEIs to innovate in the curriculum in line with the assessment of how best to achieve learning outcomes in their particular contexts and their respective missions . . . ."
ARTICLE II
Authority to Operate
SECTION 2. Government Recognition. —
All private higher education institutions (PHEIs) intending to offer Bachelor of Multimedia Arts (BMMA) must first secure proper authority from the Commission in accordance with this PSG. All PHEIs with an existing Bachelor of Multimedia Arts (BMMA) program are required to shift to an outcomes-based approach based on this PSG. State universities and colleges (SUCs), and local colleges and universities (LCUs) should likewise strictly adhere to the provisions in these policies and standards.
ARTICLE III
General Provisions
Per Section 13 of RA 7722, the higher education institution shall exercise academic freedom in its curricular offerings but must comply with the minimum requirements for specific academic programs, the general education distribution requirements and the specific professional courses.
SECTION 3. The Articles that follow give minimum standards and other requirements and prescriptions. The minimum standards are expressed as a minimum set of desired program outcomes which are given in Article IV Section 6. CHED designed a curriculum to attain such outcomes. This curriculum is shown in Article V Section 9 as a sample curriculum. The number of units of this curriculum is here prescribed as the "minimum unit requirement" under Section 13 of RA 7722. In designing the curriculum, CHED employed a curriculum map which is shown in Article V Section 10 as a sample curriculum map.
Using a learner-centered/outcomes-based approach, CHED also determined appropriate curriculum delivery methods shown in Article V Section 11. The sample course syllabi given in Article V Section 12 show some of these methods. CAIHTE
Based on the curriculum and the means of its delivery, CHED determined the physical resource requirements for the library, laboratories and other facilities and the human resource requirements in terms of administration and faculty. See Article VI.
SECTION 4. The HEIs are allowed to design curricula suited to their own contexts and missions provided that they can demonstrate that the same leads to the attainment of the required minimum set of outcomes, albeit by a different route. In the same vein, they have latitude in terms of curriculum delivery and in terms of specification and deployment of human and physical resources as long as they can show that the attainment of the program outcomes and satisfaction of program educational objectives can be assured by the alternative means they propose.
The HEIs can use the CHED Implementation Handbook for Outcomes-Based Education (OBE) and the Institutional Sustainability Assessment (ISA) as a guide in making their submissions for Sections 17, 18 and 19 of Article VII.
ARTICLE IV
Program Specifications
SECTION 5. Program Description. —
5.1 Degree Name
The degree program described herein shall be called Bachelor of Multimedia Arts (BMMA) program.
5.2 Nature of the Field of Study
Grounded on design, technology and the visual arts, Multimedia Arts is a field of interdisciplinary study geared towards creative and effective storytelling and expression through the convergence of digital media technologies, forms and practices.
The Bachelor of Multimedia Arts aligns itself to the rapid convergence of media technologies and practices by developing conceptual, technical, aesthetic and professional competencies for effective, critical and innovative storytelling across a range or combination of media forms for various purposes. It recognizes that digital media collapse different modes of expression and communication networks that allows for an interface of the local and global, the national and transnational. Thus, the program aims to create competent digital artists and communicators capable of disseminating a national idiom whereby Philippine cultural contexts, identities and formations are articulated in global and transnational discourse.
To meet this objective, the program must necessarily be: multimedia in orientation, i.e., focusing on the specific ways that digital media may be harnessed for storytelling and expression in combination with or in relation to other media forms; interdisciplinal, i.e., harnessing perspectives in the humanities, the social sciences and, when applicable, behavioral sciences and business in order to optimize the nuances of multimedia communication in particular contexts as a precondition for its effective application; and grounded in theory and practice, i.e., recognizing that the effective practice of multimedia arts is greatly based on insights gleaned from both scholarship and application in the creative industries.
These qualities make the Bachelor of Multimedia Arts a uniquely relevant discipline in Philippine tertiary education.
5.3 Program Goals
The Bachelor of Multimedia Arts program is designed to respond to the requirement in the discipline for graduates to be familiar with a wide range of media forms; and to provide the theoretical foundations and practical experience to develop skills in creative storytelling and expression for various purposes and contexts.
The goal of the program is to develop within students the knowledge and skills that will enable them to communicate effectively, critically and creatively across a range of new media technologies and forms, and to develop multimedia projects with these qualities, for various purposes.
To develop his or her knowledge and skills, students of the Multimedia Arts program will undergo a curriculum of courses marked by the following core competencies:
a. Conceptual, i.e., the ability to demonstrate knowledge and understanding of multimedia theories, genres and various approaches in applications of multimedia.
b. Technical, i.e., the ability to demonstrate technical proficiency in the use of appropriate hardware and software required in the production of multimedia projects.
c. Aesthetic, i.e., the ability to exhibit creativity and innovative thinking in the design and production of multimedia projects.
d. Professional, i.e., the ability to engage professionally and ethically in multimedia practice in the creative industries and other community contexts.
5.4 Specific Professions/careers/occupations for graduates
Graduates of this program may find employment as creative directors; art directors; video and audio production professionals; digital artists; animators, multimedia designers for various applications such as web, interactive, mobile, motion- and time-based media, video games; and multimedia educators in the creative industries, freelance practice, entrepreneurial initiatives, and other allied or related professions.
5.5 Allied Programs
The focused aim of the Bachelor of Multimedia Arts program is to galvanize the creative and innovative thinking involved in the design and production of projects across multiple media forms. The foundational disciplines of the program are design, the visual arts, computer technology, and creative expression or communication. Therefore, for purposes of determining the qualifications of faculty members, program administrators, and students cross-reenrolling from other academic departments and fields, the following are considered allied programs: DETACa
a. Arts and Design (Fine Arts, Architecture, Industrial Design)
b. Media and Communication (Film, Media Studies, Communication Arts, Journalism, Advertising and Integrated Marketing Communications, Entertainment Management)
c. Information Technology (Information Design, Information Technology, Digital Animation)
d. Performing Arts (Music, Theater Arts)
e. Sound and Communications Engineering
f. Literature and Creative Writing
g. Behavioral and Social Sciences (Psychology, Behavioral Economics)
SECTION 6. Program Outcomes. —
The minimum standards for the Bachelor of Multimedia Arts program are expressed in the following minimum set of learning outcomes:
6.1 Common to all programs in all types of schools
a. The ability to articulate and discuss the latest developments in the specific field of practice. (PQF level 6 descriptor)
b. The ability to effectively communicate orally and in writing using both English and Filipino
c. The ability to work effectively and independently in multi-disciplinary and multi-cultural teams. (PQF level 6 descriptor)
d. The ability to act in recognition of professional, social, and ethical responsibility
e. The ability to preserve and promote "Filipino historical and cultural heritage" (based on RA 7722)
6.2 Common to the discipline
Graduates of the Humanities programs are able to
a. Recognize the need for and demonstrate the ability for lifelong learning
b. Identify multi-perspectives and interrelations among texts and contexts
c. Apply analytical and interpretive skills in the study of texts
d. Discuss and/or create artistic forms
e. Demonstrate research skills specific to the sub-disciplines in the humanities
f. Use appropriate theories and methodologies critically and creatively
g. Appraise the role of humanistic education in the formation of the human being and society
6.3 Specific to Multimedia Arts
Graduates of the Bachelor of Multimedia Arts are able to:
a. Design multimedia projects creatively, based on a knowledge of multimedia and communication theories, aesthetic principles and approaches.
b. Critically evaluate and articulate the societal, aesthetic, communicative and ethical value of a multimedia project based on global trends and issues in multimedia technologies, design and practice.
c. Demonstrate proficiency in the visual arts required in the production of multimedia projects.
d. Demonstrate technical proficiency in the use of the appropriate technologies required in the production of multimedia projects.
e. Demonstrate professionalism and ethical behavior in the practice of multimedia in the creative industries and other community contexts.
f. Collaborate effectively in multidisciplinary and multicultural teams.
6.4 Common to a horizontal type as defined in CMO No. 46 series of 2012
a. Graduates of professional institutions demonstrate a service orientation in one's profession
b. Graduates of colleges participate in various types of employment, development activities, and public discourses, particularly in response to the needs of the communities one serves
c. Graduates of universities participate in the generation of new knowledge or in research and development projects.
Graduates of State Universities and Colleges must, in addition, have the competencies to support "national, regional and local development plans." (RA 7722)
A PHEI, at its option, may adopt mission-related program outcomes that are not included in the minimum set.
SECTION 7. Sample Performance Indicators. —
|
Program Outcomes |
Performance Indicators |
|
1. Design multimedia projects creatively, based on a knowledge of multimedia and communication theories, aesthetic principles and approaches |
• Design and produce printed communication materials/collaterals that a) demonstrate knowledge of the potentials and particularities of the medium; b) exercise professional project management, and c) meet the goals of specific audiences and project applications. |
|
• Design and produce videos/film that a) demonstrate knowledge of the potentials and particularities of the medium; b) exercise professional project management, and c) meet the goals of specific audiences and project applications. aDSIHc |
|
|
• Design and produce animated videos/films that a) demonstrate knowledge of the potentials and particularities of the medium; b) exercise professional project management, and c) meet the goals of specific audiences and project applications. |
|
|
• Design and publish multimedia applications on the web |
|
|
• Design and produce 3D models and simulations for various applications |
|
|
2. Critically evaluate and articulate the societal, aesthetic, communicative and ethical value of a multimedia project based on global trends and issues in multimedia technologies, design and practice. |
• Discuss the importance and influences of multimedia products and applications to the current times. |
|
• Describe the practices and procedures in the development of multimedia products and applications. |
|
|
• Evaluate and articulate design solutions within acceptable societal, aesthetic, communicative and ethical norms. |
|
|
3. Demonstrate proficiency in the visual arts required in the production of multimedia projects. |
• Demonstrate proficiency in drawing and composition. |
|
• Apply drawing skills and techniques in various multimedia applications. |
|
|
4. Demonstrate technical proficiency in the use of appropriate technologies required in the production of multimedia projects. |
• Identify current technologies, concepts and terminologies for multimedia applications |
|
• Demonstrate proficiency in desktop publishing applications/platforms |
|
|
• Demonstrate proficiency in digital video production and post-production applications/platforms |
|
|
• Demonstrate proficiency in digital animation applications/platforms |
|
|
5. Demonstrate professionalism and ethical behavior in the practice of multimedia production in the creative industries and in community contexts. |
• Identify current local and global issues and trends affecting the creative industries |
|
• Describe major ethical and moral frameworks in industry practice |
|
|
• Demonstrate professional and social ethics in the production of multimedia projects. |
|
|
6. Collaborate effectively in multidisciplinary and multicultural teams. |
• Demonstrate efficiency and effectiveness in managing the processes and workflows of multimedia production. |
|
• Demonstrate the qualities of a team player |
|
|
• Operate effectively in a multi-disciplinary and multi-cultural settings. |
ARTICLE V
Curriculum
SECTION 8. Curriculum Description. —
The Bachelor of Multimedia Arts program is comprised of core courses and electives along its four program goals.
Institutions may opt to emphasize one goal over another depending on its focus, e.g., a program focusing on digital art may emphasize the aesthetic goal, while a program focusing on multimedia studies may emphasize the conceptual goal. Institutions may likewise enhance the curriculum by adding further courses and electives aligned to their educational vision and directions.
In either case, core courses and electives marked by the program's four goals are required in order for its students to merit the Bachelor of Multimedia Arts degree.
SECTION 9. Sample Curriculum. —
9.1. Components:
General Education, Core Courses, Major Courses, etc.
|
Classification |
No. of Courses |
Credit Units |
Total |
|
I. General Education Courses |
|
|
36 Units |
|
Understanding the Self |
1 |
3 |
|
|
Readings in Philippine History |
1 |
3 |
|
|
The Contemporary World |
1 |
3 |
|
|
Mathematics in the Modern World |
1 |
3 |
|
|
Purposive Communication |
1 |
3 |
|
|
Art Appreciation |
1 |
3 |
|
|
Science, Technology and Society |
1 |
3 |
|
|
Ethics |
1 |
3 |
|
|
The Life and Works of Rizal |
1 |
3 |
|
|
GE Elective 1 |
1 |
3 |
|
|
GE Elective 2 |
1 |
3 |
|
|
GE Elective 3 |
1 |
3 |
|
|
II. Core Courses |
|
|
22 Units |
|
Drawing 1 |
1 |
2 |
|
|
Drawing 2 |
1 |
2 |
|
|
Elements and Principles of Design |
1 |
3 |
|
|
Color Theory |
1 |
3 |
|
|
History of Graphic Design |
1 |
3 |
|
|
Introduction to Multimedia Arts |
1 |
3 |
|
|
Writing for New Media |
1 |
3 |
|
|
Research Methods |
1 |
3 |
|
|
III. Major Courses |
|
|
39 Units |
|
Digital Photography |
1 |
3 |
|
|
Multimedia Publishing |
1 |
3 |
|
|
Interactive Media Design |
1 |
3 |
|
|
2D Animation |
1 |
3 |
|
|
3D Modeling |
1 |
3 |
|
|
Typography and Layout |
1 |
3 |
|
|
3D Animation |
1 |
3 |
|
|
Post-Production Techniques |
1 |
3 |
|
|
Digital Sound Production |
1 |
3 |
|
|
Multimedia Seminars |
1 |
3 |
|
|
Business Ventures in Multimedia |
1 |
3 |
|
|
Fundamentals in Film and Video Production |
1 |
3 |
|
|
Portfolio Preparation and Exhibit Design |
1 |
3 |
|
|
IV. Electives |
|
|
9 Units |
|
V. Free Electives |
|
|
6 Units |
|
VI. Thesis/Capstone Project |
|
|
6 Units |
|
VII. On-the-Job Training |
|
|
3 Units |
|
VIII. Physical Education (PE) |
|
|
8 Units |
|
IX. National Service Training Program (NSTP) |
|
|
6 Units |
|
GRAND TOTAL |
|
|
135 Units |
|
Summary of Units: |
|
|
|
General Education (GE) Courses |
|
36 Units |
|
Core Courses |
|
22 Units |
|
Major Courses |
|
39 Units |
|
Electives |
|
9 Units |
|
Free Electives |
|
6 Units |
|
Thesis/Capstone Project |
|
6 Units |
|
On-the-Job Training |
|
3 Units |
|
NSTP |
|
6 Units |
|
Physical Education |
|
8 Units |
|
|
Total: |
135 Units |
Suggested Electives (9 Units)
Electives may be based on the specific program foci or specializations within Multimedia Arts that the HEI chooses to offer, and may be taken from allied programs. ETHIDa
|
a. Sample Electives for a Program Focus on Animation |
|
Course Title |
UNITS |
Pre-Requisites |
Course Classification |
|
Advanced 3D Animation |
2 |
1 |
3 |
|
Electives |
|
Digital Storyboarding |
2 |
1 |
3 |
|
Electives |
|
Acting for Animation |
1 |
2 |
3 |
|
Electives |
|
b. Sample Electives for a Program Focus on Film/Video Production |
|
Course Title |
UNITS |
Pre-Requisites |
Course Classification |
|
Writing for Film and Television |
3 |
|
3 |
|
Electives |
|
Acting and Directing for Film |
1 |
2 |
3 |
|
Electives |
|
Documentary Film |
1 |
2 |
3 |
|
Electives |
|
c. Sample Electives for a Program Focus on Graphic Design |
|
Course Title |
UNITS |
Pre-Requisites |
Course Classification |
|
Motion Graphics |
2 |
1 |
3 |
2D Animation |
Electives |
|
Brand Communications and Design |
2 |
1 |
3 |
|
Electives |
|
Advanced Web Design |
1 |
2 |
3 |
|
Electives |
Other Suggested Electives:
|
Course Title |
UNITS |
Pre-Requisites |
Course Classification |
||
|
Lec* |
Lab* |
Credit |
|||
|
Game Design: Art Production (Non-Programming) |
2 |
1 |
3 |
|
Electives |
|
Game Design: Writing (Non- Programming) |
3 |
|
3 |
|
Electives |
|
Game Concepts |
3 |
|
3 |
|
Electives |
|
Game Design: Level Design (Non-Programming) |
3 |
|
3 |
|
Electives |
|
Web Programming |
2 |
1 |
3 |
|
Electives |
|
Advertising Principles and Practices |
3 |
|
3 |
|
Electives |
|
Copywriting |
3 |
|
3 |
|
Electives |
|
Multimedia Journalism |
2 |
1 |
3 |
|
Electives |
|
Art and Design Management |
3 |
|
3 |
|
Electives |
|
Writing for Film and Television |
3 |
|
3 |
|
Electives |
|
Multimedia Education |
3 |
|
3 |
|
Electives |
|
Music and Sound Recording |
1 |
2 |
3 |
|
Electives |
|
Illustration and Cartooning |
1 |
2 |
3 |
|
Electives |
|
New Media Culture |
3 |
|
3 |
|
Electives |
|
Advanced 3D Sculpting |
1 |
2 |
3 |
|
Electives |
|
Advanced Digital Video Production |
1 |
2 |
3 |
|
Electives |
|
Materials and Techniques |
1 |
2 |
3 |
|
Electives |
|
Creative Thinking and Innovation |
1 |
2 |
3 |
|
Electives |
|
Cinematography |
1 |
2 |
3 |
|
Electives |
|
Production Design |
1 |
2 |
3 |
|
Electives |
|
Documentary Film |
1 |
2 |
3 |
|
Electives |
|
Advanced Web Design |
1 |
2 |
3 |
|
Electives |
|
Brand Communications and Design |
2 |
1 |
3 |
|
Electives |
|
*Recommended distribution of Lecture and Laboratory Units |
9.2. Program of Study
|
First Year |
|
1st Semester |
|
Course Title |
UNITS |
Pre-Requisites |
Course Classification |
||
|
Lec* |
Lab* |
Credit |
|||
|
Understanding the Self |
3 |
|
3 |
|
GE |
|
Mathematics in the Modern World |
3 |
|
3 |
|
GE |
|
Science, Technology and Society |
3 |
|
3 |
|
GE |
|
Introduction to Multimedia Arts |
3 |
|
3 |
|
Core |
|
Drawing 1 |
1 |
1 |
2 |
|
Core |
|
History of Graphic Design |
3 |
|
3 |
|
Core |
|
Physical Education 1 |
|
|
2 |
|
|
|
NSTP 1 |
|
|
3 |
|
|
|
Total |
|
|
22 |
|
|
|
2nd Semester |
|
Course Title |
UNITS |
Pre-Requisites |
Course Classification |
||
|
Lec* |
Lab* |
Credit |
|||
|
Contemporary World |
3 |
|
3 |
|
GE |
|
Art Appreciation |
3 |
|
3 |
|
GE |
|
Purposive Communication |
3 |
|
3 |
|
GE |
|
Readings in Philippine History |
3 |
|
3 |
|
GE |
|
Drawing 2 |
1 |
1 |
2 |
Drawing 1 |
Core |
|
Elements and Principles of Design |
2 |
1 |
3 |
Drawing 1 |
Core |
|
Physical Education 2 |
|
|
2 |
|
|
|
NSTP 2 |
|
|
3 |
|
|
|
Total |
|
|
22 |
|
|
|
Second Year |
|
1st Semester |
|
Course Title |
UNITS |
Pre-Requisites |
Course Classification |
||
|
Lec* |
Lab* |
Credit |
|||
|
Ethics |
3 |
|
3 |
|
GE |
|
The Life and Works of Rizal |
3 |
|
3 |
|
GE |
|
GE Elective 1 |
3 |
|
3 |
|
GE |
|
Color Theory |
2 |
1 |
3 |
Elements and Principles of Design |
Core |
|
Writing for New Media |
3 |
|
3 |
Purposive Communication |
Core |
|
Digital Photography |
2 |
1 |
3 |
Elements and Principles of Design |
Major Course |
|
Physical Education 3 |
|
|
2 |
|
|
|
Total |
|
|
20 |
|
|
|
2nd Semester |
|
Course Title |
UNITS |
Pre-Requisites |
Course Classification |
||
|
Lec* |
Lab* |
Credit |
|||
|
GE Elective 2 |
3 |
|
3 |
|
GE |
|
GE Elective 3 |
3 |
|
3 |
|
GE |
|
Typography and Layout |
2 |
1 |
3 |
Elements and Principles of Design, Color Theory |
Major Course |
|
2D Animation |
2 |
1 |
3 |
Drawing 2 |
Major Course |
|
Fundamentals in Film and Video Production |
2 |
1 |
3 |
Writing for New Media, Digital Photography |
Major Course |
|
Physical Education 4 |
|
|
2 |
|
|
|
Total |
|
|
17 |
|
|
|
Third Year |
|
1st Semester |
|
Course Title |
UNITS |
Pre-Requisites |
Course Classification |
||
|
Lec* |
Lab* |
Credit |
|||
|
Multimedia Publishing |
2 |
1 |
3 |
Typography and Layout Digital Photography |
Major Course |
|
3D Modeling |
2 |
1 |
3 |
Drawing 2 |
Major Courses |
|
Digital Sound Production |
2 |
1 |
3 |
Fundamentals in Film and Video Production |
Major Course |
|
Elective 1 |
|
|
3 |
|
Elective |
|
Free Elective 1 |
|
|
3 |
|
Free Elective |
|
Total |
|
|
15 |
|
|
|
2nd Semester |
|
Course Title |
UNITS |
Pre-Requisites |
Course Classification |
||
|
Lec* |
Lab* |
Credit |
|||
|
Interactive Media Design |
2 |
1 |
3 |
Multimedia Publishing |
Major Course |
|
3D Animation |
2 |
1 |
3 |
3D Modeling |
Major Course |
|
Post-Production Techniques |
2 |
1 |
3 |
Digital Sound Production |
Major Course |
|
Research Methods |
3 |
|
3 |
3rd Year Standing |
Core |
|
Elective 2 |
|
|
3 |
|
Elective |
|
Total |
|
|
15 |
|
|
|
Summer |
|
|
UNITS |
Pre-Requisites |
Course Classification |
||
|
Lec* |
Lab* |
Credit |
|||
|
On the Job Training (OJT can be offered on 4th Year 2nd Semester) |
|
3 |
3 |
Senior Standing |
OJT |
|
Fourth Year |
|
1st Semester |
|
Course Title |
UNITS |
Pre-Requisites |
Course Classification |
||
|
Lec* |
Lab* |
Credit |
|||
|
Business Ventures in Multimedia |
3 |
|
3 |
3rd Year Standing |
Major Course |
|
Multimedia Seminars |
1 |
2 |
3 |
Senior Standing |
Major Course |
|
Thesis/Capstone Project 1 |
|
3 |
3 |
Research Methods; Senior Standing |
|
|
Elective 3 |
|
|
3 |
|
Elective |
|
Total |
|
|
12 |
|
|
|
2nd Semester |
|
Course Title |
UNITS |
Pre-Requisites |
Course Classification |
||
|
Lec* |
Lab* |
Credit |
|||
|
Portfolio Preparation and Exhibit Design |
1 |
2 |
3 |
For Graduating Students Only |
Major Course |
|
Thesis/Capstone Project 2 |
|
3 |
3 |
Thesis/ Capstone Project 1 |
|
|
Free Elective 2 |
|
|
3 |
|
Free Elective |
|
Total |
|
|
9 |
|
|
|
* Recommended distribution of Lecture and Laboratory Units |
|
Summary: |
|
|
|
Year 1 |
First Semester |
22 Units |
|
|
Second Semester |
22 Units |
|
Year 2 |
First Semester |
20 Units |
|
|
Second Semester |
17 Units |
|
Year 3 |
First Semester |
15 Units |
|
|
Second Semester |
15 Units |
|
Summer |
On-the-Job Training |
3 Units |
|
Year 4 |
First Semester |
12 Units |
|
|
Second Semester |
9 Units |
|
TOTAL: 135 Units |
SECTION 10. Sample Curriculum Map (Please see Annex A). —
Curriculum map is "a matrix relating all the courses listed in the program curriculum with one or more of the declared program outcomes."
The HEIs/LUCs/SUCs shall create a complete curriculum map of their BMMA Curriculum. Refer to Annex A for a sample curriculum map that relates all the courses in the sample curriculum with the minimum set of program outcomes.
SECTION 11. Sample Means of Curriculum Delivery. —
|
Courses |
Sample Means of Curriculum Delivery |
|
(Any or a Combination of Methods) |
|
Core Courses |
|
Drawing 1 |
Freehand drawing. Critique. Drafting. Assigned Reading. Independent Projects. Individual Consultation. Individual Presentation. Lecture demonstration. Problem-solving. Visually guided learning. Writing reflections on learning. |
|
Drawing 2 |
Freehand drawing. Color rendering. Critique. Drafting. Assigned Reading. Independent Projects. Individual Consultation. Individual Presentation. Lecture demonstration. Problem-solving. Visually guided learning. Writing reflections on learning. |
|
Elements and Principles of Design |
Freehand drawing. Color rendering. Critique. Drafting. Assigned Reading. Independent Projects. Individual Consultation. Individual Presentation. Lecture demonstration. Problem-solving. Visually guided learning. Writing reflections on learning. |
|
Color Theory |
Freehand drawing. Color rendering. Critique. Drafting. Assigned Reading. Independent Projects. Individual Consultation. Individual Presentation. Lecture demonstration. Problem-solving. Visually guided learning. Writing reflections on learning. |
|
History of Graphic Design |
Lecture. Assigned reading. Case study. Critique. Debate discussion. Film/video viewing/screening. Group discussion. Guided research. Library research. Seminar. Student class presentations. |
|
Introduction to Multimedia Arts |
Lecture. Assigned reading. Case study. Critique. Debate discussion. Film/video viewing/screening. Group discussion. Guided research. Library research. Seminar. Student class presentations. |
|
Writing for New Media |
Assigned reading. Case study. Critique. Film/video viewing/screening. Group discussion. Guided research. Independent projects. Individual consultation. Individual presentation. Panel forum. Student class presentations. Writing exercise. Writing reflections on learning. |
|
Research Methods |
Assigned reading. Case study. Concept mapping. Guided research. Individual consultation. Lecture. Library research. Oral research presentation. Panel forum. Problem solving. Research Paper/Journal. Research Poster. Research Topic Proposal. Restructuring inquiry. Seminar. Students producing mind maps in class. |
|
Major Courses |
|
Digital Photography |
Concept mapping. Critique. Computer-assisted learning. Design. Independent Projects. Individual consultation. Individual presentation. Field Study. Lecture demonstration. Exhibit mounting. Panel forum. Technology integration. Workshop. Weekly self-review. |
|
Multimedia Publishing |
Color rendering. Computer-aided drawing and design. Computer-assisted learning. Design. Case study. Freehand drawing. Independent projects. Individual consultation. Individual presentation. Laboratory work. Lecture demonstration. Panel forum. Problem-solving. Small group projects. Technology integration. Video Lecture. Weekly self-review. |
|
Interactive Media Design |
Color rendering. Computer-aided drawing and design. Computer-assisted learning. Design. Case study. Freehand drawing. Independent projects. Individual consultation. Individual presentation. Laboratory work. Lecture demonstration. Panel forum. Problem-solving. Small group projects. Technology integration. Video Lecture. Weekly self-review. |
|
2D Animation |
Freehand drawing. Critique. Drafting. Assigned Reading. Independent Projects. Individual Consultation. Individual Presentation. Lecture demonstration. Problem-solving. Technology integration. Visually guided learning. Writing reflections on learning. |
|
3D Modeling |
Color rendering. Computer-aided drawing and design. Computer-assisted learning. Design. Case study. Freehand drawing. Independent projects. Individual consultation. Individual presentation. Laboratory work. Lecture demonstration. Panel forum. Problem-solving. Small group projects. Technology integration. Video Lecture. Weekly self-review. |
|
Typography and Layout |
Color rendering. Computer-aided drawing and design. Computer-assisted learning. Design. Case study. Freehand drawing. Independent projects. Individual consultation. Individual presentation. Laboratory work. Lecture demonstration. Panel forum. Problem-solving. Small group projects. Technology integration. Video Lecture. Weekly self-review. AIDSTE |
|
3D Animation |
Color rendering. Computer-aided drawing and design. Computer-assisted learning. Design. Case study. Freehand drawing. Independent projects. Individual consultation. Individual presentation. Laboratory work. Lecture demonstration. Panel forum. Problem-solving. Small group projects. Technology integration. Video Lecture. Weekly self-review. |
|
Post-Production Techniques |
Concept mapping. Critique. Computer-assisted learning. Design. Independent Projects. Individual consultation. Individual presentation. Field Study. Lecture demonstration. Video/film viewing/screening. Panel forum. Technology integration. Workshop. Weekly self-review. |
|
Digital Sound Production |
Concept mapping. Critique. Computer-assisted learning. Design. Independent Projects. Individual consultation. Individual presentation. Lecture demonstration. Video/film viewing/screening. Panel forum. Technology integration. Workshop. Weekly self-review. |
|
Multimedia Seminars |
Symposium forum. Seminars. Workshops. Lecture. Weekly reflections on learning. |
|
Business Ventures in Multimedia |
Action learning. Brainstorming. Collaborative learning. Exhibit mounting. Experiential learning approach. Group presentation. Group dynamics. Mentoring. Workshop. Weekly self-review. |
|
Fundamentals in Film and Video Production |
Lecture. Assigned reading. Video/film viewing/screening. Case study. Critique. Group discussion. Guided research. Concept mapping. Computer-assisted learning. Design. Independent Projects. Individual consultation. Individual presentation. Lecture demonstration. Student presentations. Panel forum. Technology integration. Workshop. Weekly self-review. |
|
Portfolio Preparation and Exhibit Design |
Action learning. Brainstorming. Collaborative learning. Exhibit mounting. Experiential learning approach. Group presentation. Group dynamics. Mentoring. Workshop. Weekly self-review. |
SECTION 12. Sample Syllabi for Selected Core Courses (Please see Annex B). —
ARTICLE VI
Required Resources
SECTION 13. Administration. —
A Higher Educational Institution (HEI) offering or intending to offer the Bachelor of Multimedia Arts program shall have a full time program head. The program head can be a Dean, Department Head, Director, Coordinator or equivalent depending on the organizational structure of the HEI.
13.1 Qualifications of the Program Head
a. must be a Filipino citizen;
b. must be a holder of a master's degree in Multimedia Arts or in a discipline in an allied field;
c. must have at least five (5) years of satisfactory teaching or professional experience and at least two (2) years of satisfactory academic managerial experience.
13.2 General functions and responsibilities of the Program Head
The general functions and responsibilities of the Program Head usually include the following:
a. To assist the school administrator/s in all matters affecting the general policies of the entire institution;
b. To provide academic leadership in his/her local unit;
c. To provide overall administrative supervision of activities in his/her college or unit
Among the specific duties and responsibilities of a Program Head are the following:
a. To recommend, through channels, the curriculum and program of study to be adopted for approval by the commission;
b. To recommend, the appointment, promotion, or separation of faculty members in his/her college or unit;
c. To recommend subject assignment of faculty members in his/her college or unit;
d. To help formulate educational policies in his/her college, and to issue necessary rules and regulations for their effective implementation;
e. To institute a definite program of supervision to raise the efficiency of instruction;
f. To supervise all the curricular and co-curricular activities of all departments under his charge in collaboration with other officials concerned;
g. To enforce the institution's policies, rules and regulations on admission and registration of students, transfer of credits, subject loads, subject sequence and subject pre-requisites, scholarship, residence, promotion, and others; AaCTcI
h. To approve the list of candidates for graduation of the college or department; and
i. To perform other duties that may be assigned that are inherent to the position from time to time.
SECTION 14. Faculty. —
The faculty members should possess the educational qualifications, professional experience, and teaching ability aligned to their course load for the successful conduct of the Bachelor of Multimedia Arts program.
14.1 Qualifications
a. All faculty members who will teach general education components should be a holder of an appropriate master's degree and sixty percent (60%) of whom should be full-time.
b. Thirty percent (30%) of faculty members who will teach core, major and professional elective courses should be full time and holders of master's degrees in allied fields.
c. Faculty members who will teach core, major and professional electives should have at least one of the following qualifications:
i. A master's degree in Multimedia Arts or from an allied fields
ii. A bachelor's degree with 3 years relevant teaching/industry experience.
14.2 The school should have an effective system of recruiting and selecting qualified faculty members. Schools are encouraged to invite qualified practitioners to teach in the program.
14.3 A system of ranking and evaluating faculty members should be instituted and implemented. The publication of a faculty manual for the purpose of formalizing faculty policies and standards is required.
14.4 There should be opportunities for faculty development to enable faculty members to keep up with the developments in their field, improve their teaching skills and course materials, continue their professional growth, and contribute to research and other scholarly pursuits.
14.5 The teaching load of faculty members should be as follows:
a. Faculty members should be assigned to teach courses only in their field of specialization.
b. The regular teaching load of full-time academic teaching personnel shall be determined by the institution but in no case shall exceed 24 units per semester or term.
c. Faculty members teaching in more than one school must give formal notice of their teaching assignment in all schools concerned.
d. Practitioners who are working as full-time employees are encouraged to share their knowledge and expertise as part-time instructors, subject to approval in their workplace.
14.6 Faculty members should not be assigned to teach more than four (4) different preparations in any one term/semester.
SECTION 15. Library. —
Library personnel, facilities and holdings should conform to existing CHED requirements for libraries which are embodied in a separate CHED issuance. The library must maintain a collection of updated and appropriate/suitable textbooks and references used for the core courses in the curriculum. Library resources should complement curriculum delivery to optimize the achievement of the program outcomes for the BMMA program.
15.3 n Laboratory and Physical Facilities
a. Classroom requirements
Ordinary classrooms with chalk/markers and board/whiteboard. Classrooms should also have provisions for TV/LCD projection, speaker system, Internet access, and for audio/video playback to be used in lectures, presentations and demonstrations.
b. Laboratory and Equipment Requirements
Availability of multimedia production studios, laboratories and equipment aligned to specific Multimedia Arts courses in terms of appropriateness and a sufficient facility-to-student ratio for optimal instruction. Examples include art studios, computer laboratories, audiovisual production studios and equipment, non-linear editing equipment and software, animation workstations.
ARTICLE VII
Compliance of HEIs
Using the CHED Implementation Handbook for OBE and ISA as reference, a HEI shall develop the following items which will be submitted to CHED when they apply for a permit for a new program: EcTCAD
SECTION 16. The complete set of program outcomes, including its proposed additional program outcomes.
SECTION 17. Its proposed curriculum and its justification including a curriculum map.
SECTION 18. Proposed performance indicators for each outcome. Proposed measurement system for the level of attainment of each indicator.
SECTION 19. Proposed outcomes-based syllabus for each course.
SECTION 20. Proposed system of program assessment and evaluation.
SECTION 21. Proposed System of Program Continuous Quality Improvement (CQI). —
For existing programs, the CHED shall conduct regular monitoring and evaluation on the compliance of HEIs to this Policies, Standards and Guidelines using an outcomes-based assessment instrument.
ARTICLE VIII
Transitory, Repealing and Effectivity Provisions
SECTION 22. Transitory Provision. —
All private HEIs, state universities and colleges (SUCs) and local universities and colleges (LUCs) with existing authorization to operate Bachelor of Multimedia Arts program are hereby given a period of three (3) years from the effectivity thereof to fully comply with all the requirements in this CMO. However, the prescribed minimum curricular requirements in this CMO shall be implemented starting Academic Year 2018-2019.
SECTION 23. Repealing Clause. —
Any provision of this Order, which may thereafter be held invalid, shall not affect the remaining provisions.
All CHED issuances or part thereof inconsistent with the provision in this CMO shall be deemed modified or repealed.
SECTION 24. Effectivity Clause. —
This CMO shall take effect fifteen (15) days after its publication in the Official Gazette or in a newspaper of general circulation. This CMO shall be implemented beginning Academic Year 2018-2019.
Quezon City, Philippines, May 9, 2017.
For the Commission:
(SGD.) PATRICIA B. LICUANAN, Ph.D.Chairperson
ANNEX A
Sample Curriculum Map
Program Outcomes
1. Design multimedia projects creatively, based on a knowledge of multimedia and communication theories, aesthetic principles and approaches.
2. Critically evaluate and articulate the societal, aesthetic, communicative and ethical value of a multimedia project based on global trends and issues in multimedia technologies, design and practice.
3. Demonstrate proficiency in the visual arts required in the production of multimedia projects.
4. Demonstrate technical proficiency in the use of the appropriate technologies required in the production of multimedia projects.
5. Demonstrate professionalism and ethical behavior in the practice of multimedia in the creative industries and other community contexts.
6. Collaborate effectively in multidisciplinary and multicultural teams.
|
|
Program Outcomes |
|||||
|
1 |
2 |
3 |
4 |
5 |
6 |
|
|
Core Courses |
|
|
|
|
|
|
|
Drawing 1 |
LP |
L |
P |
O |
O |
O |
|
Drawing 2 |
LP |
L |
P |
O |
O |
O |
|
Elements and Principles of Design |
LP |
L |
P |
O |
O |
O |
|
Color Theory |
LP |
L |
P |
O |
O |
O |
|
History of Graphic Design |
LO |
L |
|
|
L |
O |
|
Introduction to Multimedia arts |
LO |
L |
O |
O |
L |
O |
|
Writing for New Media |
L |
L |
|
O |
L |
O |
|
Research Methods |
O |
L |
|
|
L |
L |
|
Major Courses |
|
|
|
|
|
|
|
Digital Photography |
LP |
L |
O |
P |
L |
O |
|
Multimedia Publishing |
LP |
L |
O |
P |
L |
O |
|
Interactive Media Design |
LP |
L |
O |
P |
L |
O |
|
2D Animation |
LP |
L |
P |
P |
O |
O |
|
3D Modeling |
LP |
L |
P |
P |
O |
O |
|
Typography and Layout |
L |
L |
P |
P |
O |
O |
|
3D Animation |
LP |
L |
O |
P |
O |
O |
|
Post-Production Techniques |
LP |
L |
|
P |
O |
O |
|
Digital Sound Production |
LP |
L |
|
P |
O |
O |
|
Multimedia Seminars |
O |
L |
|
|
L |
O |
|
Business Ventures in Multimedia |
OP |
L |
P |
P |
L |
P |
|
Fundamentals in Film and Video Production |
LP |
L |
P |
P |
P |
P |
|
On-the-Job-Training |
LP |
P |
P |
P |
P |
P |
|
Thesis/Capstone Project |
LP |
P |
P |
P |
P |
P |
|
Legend: |
|
L-(Learn) — Facilitates learning of competencies |
|
P-(Practice) — Allows student to practice competencies |
|
O-(Opportunity) — Opportunity for development |
ANNEX B
Sample Course Syllabi
|
CORE COURSES |
|
Course Name |
DRAWING 1 |
|
Course Description |
This course is one of the foundations in the effective rendition for higher levels of multimedia design and development. It introduces the steps and concepts necessary to draw realistically as well as learning how to perceive an object to create an effect of volume and space. Topics to be discussed include basic shapes, tone and value, texture, proportion, drapery material finishes, rendering techniques and perspective. |
|
Course Credits |
1 unit lecture 1 unit lab |
|
Contact Hours/Week |
18 hours Lecture 54 hours Lab |
|
Prerequisite |
None. |
|
|
|
|
Course Name |
DRAWING 2 |
|
Course Description |
Intended to develop foundational skills for animation and other multimedia applications, this course deals with the concepts and practices necessary to visually articulate three-dimensional life forms. Topics include the human anatomy, contour lines, value, gesture, proportion, figure-ground relationship and composition. |
|
Course Credits |
1 unit lecture 1 unit lab |
|
Contact Hours/Week |
18 hours (lecture) 54 hours (lab) |
|
Prerequisite |
Drawing 1 |
|
|
|
|
Course Name |
ELEMENTS AND PRINCIPLES OF DESIGN |
|
Course Description |
This course introduces the students to different principles and elements of design, methods of design, design and message conceptualization, and factors affecting design. It is intended to provide a solid foundation upon which further exploration in visual communications may be built. |
|
Course Credits |
2 units lecture 1 unit lab |
|
Contact Hours/Week |
36 hours (lecture) 54 hours (lab) |
|
Prerequisite |
Drawing 1 |
|
|
|
|
Course Name |
COLOR THEORY |
|
Course Description |
This course explores the basic elements and principles of color, introducing color design for a range of visual effects for multimedia projects. Topics include the development of color perception, expression, and application in traditional and digital arts. |
|
Course Credits |
2 units (lecture) 1 unit (lab) |
|
Contact Hours/Week |
36 hours (lecture) 54 hours (lab) |
|
Prerequisite |
Elements and Principles of Design |
|
|
|
|
Course Name |
HISTORY OF GRAPHIC DESIGN |
|
Course Description |
This course introduces students to the origins of symbolic and pictographic communication, and the contexts and technological advances in the development of typography, printing and illustration. It also discusses key designers and design movements and their impact on contemporary image interpretation. |
|
Course Credits |
3 units (lecture) |
|
Contact Hours/Week |
54 hours |
|
Prerequisite |
None. |
|
|
|
|
Course Name |
INTRODUCTION TO MULTIMEDIA ARTS |
|
Course Description |
This course provides an overview of multimedia applications in the creative industries, career opportunities, and the moral and social responsibilities of a multimedia practitioner. It discusses relevant local and international laws affecting multimedia practice such as the Intellectual Property Rights Law, Copyright Law, Entertainment Laws, Distribution Agreements, Insurance and Sources of Financing, etc. The course also introduces the essential principles and tools for multimedia content production. |
|
Course Credits |
3 units lecture |
|
Contact Hours/Week |
54 hours |
|
Prerequisite |
None. |
|
|
|
|
Course Name |
WRITING FOR NEW MEDIA |
|
Course Description |
This course introduces students to the fundamentals of good writing for different media genres and platforms, especially for new media such as blogs, websites, social networking sites, audio, video and other media-convergent forms. Current trends and the future of digital media will be emphasized. |
|
Course Credits |
3 units. |
|
Contact Hours/Week |
54 hours. |
|
Prerequisite |
Purposive Communication |
|
|
|
|
Course Name |
RESEARCH METHODS |
|
Course Description |
This course introduces students to research processes and methods (e.g., qualitative, quantitative, review of literature,) that may be applied to the study and practice of multimedia arts. Research-based technical writing is also emphasized in the preparation of reports, research papers, and project proposals. |
|
Course Credits |
3 units (lecture) |
|
Contact Hours/Week |
54 hours |
|
Prerequisite |
3rd year standing |
|
MAJOR COURSES |
|
Course Name |
DIGITAL PHOTOGRAPHY |
|
Course Description |
This course presents the aesthetic principles and technical aspects of digital photography (e.g., camera, composition, lighting) which aim to develop quality pixel-based photography. It introduces students to creative and efficient uses of current tools and technologies such as digital darkroom computer programs to enhance images for various multimedia applications. |
|
Course Credits |
2 units (lecture) 1 unit (lab) |
|
Contact Hours/Week |
36 hours (lecture) 54 hours (lab) |
|
Prerequisite |
Elements and Principles of Design |
|
|
|
|
Course Name |
MULTIMEDIA PUBLISHING |
|
Course Description |
This course is focused on the application of multimedia publishing software. Principles of layout, fonts or type, color, and other graphic design elements are applied in the creation of effective printed and web communication collaterals, such as newsletters, annual reports, brochures, web sites, etc. promotional materials, etc. |
|
Course Credits |
2 units (lecture) 1 unit (lab) |
|
Contact Hours/Week |
36 hours (lecture) 54 hours (lab) |
|
Prerequisite |
Typography and Layout, Digital Photography |
|
|
|
|
Course Name |
INTERACTIVE MEDIA DESIGN |
|
Course Description |
The course aims to provide students with a deeper understanding that human-computer interaction is a discipline concerned with the design, evaluation and implementation of interactive computer systems for human use, and with the study of major phenomena surrounding them. It targets to promote awareness in computer technology, and how usability plays a major part in achieving the effective implementation of designs and interactivity for multimedia production. |
|
Course Credits |
2 units (lecture) 1 unit (lab) |
|
Contact Hours/Week |
36 hours (lecture) 54 hours (lab) |
|
Prerequisite |
Multimedia Publishing |
|
|
|
|
Course Name |
2D ANIMATION |
|
Course Description |
This course provides students with an appreciation for the art of animation by surveying its history, types, production processes, and current industry trends. It aims to equip students with the skill of visual storytelling through the interpretation of narrative and movement via traditional and digital hand-drawn animation techniques. |
|
Course Credits |
2 units (lecture) 1 unit (lab) |
|
Contact Hours/Week |
36 hours (lecture) 54 hours (lab) |
|
Prerequisite |
Drawing 2 |
|
|
|
|
Course Name |
3D MODELING |
|
Course Description |
This course focuses on creating 3D models of diverse subjects (e.g., characters, objects, architecture, environments) using current software and technologies. Topics include the elements and principles of computer geometry, lighting, texture mapping and rendering. |
|
Course Credits |
2 units (lecture) 1 unit (lab) |
|
Contact Hours/Week |
36 hours (lecture) 54 hours (lab) |
|
Prerequisite |
Drawing 2 |
|
|
|
|
Course Name |
TYPOGRAPHY AND LAYOUT |
|
Course Description |
This course introduces students to the craft of typography as the foundation of digital texts. Terminology in the field such as type specification, copy-fitting, and kerning are discussed in the relation to their impact to over-all layout and design. Students are taught the necessary rules and details associated with the proper setting of type in order to communicate in a clear and efficient manner. |
|
Course Credits |
2 units (lecture) 1 unit (lab) |
|
Contact Hours/Week |
36 hours (lecture) 54 hours (lab) |
|
Prerequisite |
Elements and Principles of Design, Color Theory |
|
|
|
|
Course Name |
3D ANIMATION |
|
Course Description |
This course reviews the principles of classic animation and 3D modeling and applies them to animating virtual objects and environments in the 3D medium. It aims to equip students with the skill of visual storytelling through the interpretation of narrative and movement via 3D animation techniques. Topics include basic rigging, key framing, timing adjustments, rendering. |
|
Course Credits |
2 units (lecture) 1 unit (lab) |
|
Contact Hours/Week |
36 hours (lecture) 54 hours (lab) |
|
Prerequisite |
3D Modeling |
|
|
|
|
Course Name |
POST_PRODUCTION TECHNIQUES |
|
Course Description |
This course introduces students to the principles of video and audio editing through the use of current non-linear editing software and technologies. Topics include the concepts of invisible rhythms, screen direction, cutting-to-continuity, thematic montage and the elements of style. |
|
Course Credits |
2 units (lecture) 1 unit (lab) |
|
Contact Hours/Week |
36 hours (lecture) 54 hours (lab) |
|
Prerequisite |
Digital Sound Production |
|
|
|
|
Course Name |
DIGITAL SOUND PRODUCTION |
|
Course Description |
This course aims to highlight the importance of sound in multimedia production. Through an understanding of the physics of sound in its data format, students learn how to generate, capture, digitize and edit sound for specific media requirements. Issues in sound design such as genre and form are also discussed. |
|
Course Credits |
2 units (lecture) 1 unit (lab) |
|
Contact Hours/Week |
36 hours (lecture) 54 hours (lab) |
|
Prerequisite |
Fundamentals of Film and Video Production |
|
|
|
|
Course Name |
MULTIMEDIA SEMINARS |
|
Course Description |
This course exposes students to seminars, lectures, workshops or field experience on current multimedia topics to keep them abreast of the current development and trends in the field of Multimedia Arts. |
|
Course Credits |
3 units |
|
Contact Hours/Week |
54 hours |
|
Prerequisite |
Senior Standing |
|
|
|
|
Course Name |
BUSINESS VENTURES IN MULTIMEDIA |
|
Course Description |
This course exposes students to the world of business and entrepreneurship in the field of multimedia. Its aim is to let students explore and consider multimedia arts not just as a career option but rather a potentially profitable business venture. This course will cover the basics of spotting an opportunity, ideation, writing a business plan, and building a viable business model. It also introduces key project management and leadership skills (project coordination, time and resource management, fostering creative collaboration, monitoring progress, and evaluation) involved in business ventures. |
|
Course Credits |
3 units (lecture) |
|
Contact Hours/Week |
54 hours |
|
Prerequisite |
3rd year standing |
|
|
|
|
Course Name |
FUNDAMENTALS IN FILM AND VIDEO PRODUCTION |
|
Course Description |
This is a production course focusing on the aesthetic and communicative aspects of film and video production. Exposing students to a wide range of films, the course provides students with tools and skills relevant to the pre-production (i.e., storyboard and shooting script), production (i.e., direction, cinematographic techniques) and postproduction (i.e., non-linear editing) phases in the creation of compelling video narratives. |
|
Course Credits |
2 units (lecture) 1 unit (lab) |
|
Contact Hours/Week |
36 hours (lecture) 54 hours (lab) |
|
Prerequisite |
Digital Photography, Writing for New Media |
|
|
|
|
Course Name |
PORTFOLIO PREPARATION AND EXHIBIT DESIGN |
|
Course Description |
This course assists students in the production of a professional portfolio and a public exhibition or showcase of select core projects. Developing curatorial skills for assessing the strengths and weaknesses of a portfolio and exhibit, students are guided in portfolio preparation (i.e., the selection and compilation of appropriate multimedia projects), strategies for effective professional communication (i.e., presentation, interview) and the production processes involved in mounting a compelling public exhibit (i.e., conceptualization, budgeting, scheduling, management, logistics, and professional practices). |
|
Course Credits |
1 unit (lecture) 2 unit (lab) |
|
Contact Hours/Week |
18 hours (lecture) 108 hours (lab) |
|
Prerequisite |
For graduating students only. |
|
|
|
|
Course Name |
Thesis/Capstone Project 1 |
|
Course Description |
This course is an application of the concepts of Research Methods that deals with the preparation of a full-blown research proposal that includes the defense of the proposed study and marks the start of research and development. |
|
Course Credits |
3.0 |
|
Contact Hours/Week |
54 hours |
|
Prerequisite |
Research Methods, Senior Standing |
|
|
|
|
Course Name |
Thesis/Capstone Project 2 |
|
Course Description |
This course is the continuation of the research and development in Thesis/Capstone Project 1. A final defense is required as the output. |
|
Course Credits |
3.0 |
|
Contact Hours/Week |
54 hours |
|
Prerequisite |
Thesis/Capstone Project 1 |
|
SAMPLE ELECTIVES |
|
Course Name |
BRAND COMMUNICATION AND DESIGN |
|
Course Description |
This course concentrates on brand development — from corporate to individual campaigns — and the oversight of their consistent application from basic logos to complex design platforms, such as web sites, advertising collaterals and packaging. It deals with all aspects of brand communication in terms of projecting a distinct and consistent brand image and identity. |
|
Course Credits |
2 units (lecture) 1 unit (lab) |
|
Contact Hours/Week |
36 hours (lecture) 54 hours (lab) |
|
Prerequisite |
None. |
|
|
|
|
Course Name |
MULTIMEDIA AND SOCIETY |
|
Course Description |
This course introduces students to an understanding of the impact of developments of multimedia on society. Through communication and multimedia theories and issue analysis, it aims to equip students with a critical and reflective understanding of the practice of multimedia arts. |
|
Course Credits |
3 units |
|
Contact Hours/Week |
54 hours |
|
Prerequisite |
None. |
|
|
|
|
Course Name |
VISUAL EFFECTS AND MOTION GRAPHICS |
|
Course Description |
This course introduces the principles and processes involved in the production of motion graphics and special effects, such as on-screen credits, transitions, green screen composites, the use of filters, masks, mattes, etc. Based on the elements of effective design, it provides students with knowledge of advanced compositing techniques to enrich video, images and typography-based projects. |
|
Course Credits |
2 units (lecture) 1 unit (lab) |
|
Contact Hours/Week |
36 hours (lecture) 54 hours (lab) |
|
Prerequisite |
None. |
|
|
|
|
Course Name |
GAME CONCEPTS |
|
Course Description |
This is an introductory course about video game culture and design. Through a survey of games from ancient board games to modern consoles, students will learn the language and structure of games and their effects on human experience and interaction. Game design theory, non-linear storytelling, an overview of the development of the video game industry as well as current technologies and terminologies are introduced. |
|
Course Credits |
3 units (lecture) |
|
Contact Hours/Week |
54 hours |
|
Prerequisite |
None. |
Thesis/Capstone Project Requirements
The subject of the Thesis/Capstone Project must have prior approval of a thesis or project adviser.
A Thesis/Capstone Project may be any of the following: a) multimedia project where the student-proponent plays a major role in the technical and creative aspect of the production; b) multimedia training and instructional modules; c) multimedia communication plan; or any similar project approved by the thesis or project adviser.
On-the-job Training/Practicum/Internship
The student must render a minimum of 250 hours undertaking a multimedia arts-related work in a professional organization, e.g., media companies, educational institution, government agency, civil society or development organization. The HEI should make a formal arrangement with the student's supervisor in such organizations on his/her work assignments, supervision, and evaluation.
n Note from the Publisher: Copied verbatim from the official copy. Missing Item nos. 15.1 and 15.2.
Cite This Law
Policies, Standards and Guidelines for the Bachelor of Multimedia Arts (BMMA) Program, CHED Memorandum Order No. 020-17, May 9, 2017 (Philippines)
Policies, Standards and Guidelines for the Bachelor of Multimedia Arts (BMMA) Program, CHED Memorandum Order No. 020-17 (Phil. 2017)
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