Implementing Guidelines for the Identification, Support, and Development of Centers of Excellence and Centers of Development for the Communication and Development Communication Programs

July 18, 2012

CHED MEMORANDUM ORDER NO. 019-12

 

In accordance with the pertinent provisions of Republic Act No. 7722, otherwise known as the "Higher Education Act of 1994," the CHED's policies and standards on the Centers of Excellence project, by virtue of the 395th Commission en banc Resolution No. 171-2012 dated 17 July 2012 and for the purpose of establishing Centers of Excellence and Centers of Development (COEs/CODs) that serve as potent catalysts in communication and development communication education, needed for the development of world-class scholarships, nation building and national development, the following criteria and implementing guidelines for the identification, support and development of COEs and CODs for the communication and development communication programs are hereby adopted and promulgated by the Commission, thus: SECHIA

I. Rationale

A. Policy

Section 8 (f) of the "Higher Education Act of 1994" provides that the Commission develop Centers that can spearhead the nation's thrust toward development. It is, therefore, the policy of the Commission to promote quality and excellence in higher education by identifying, supporting and/or developing COEs/CODs in higher education institutions (HEIs). All HEIs offering the communication and development communication programs are hereby recognized as agencies needed to train professional communicators to constitute the bases for the development of a free and responsible media and communication industry in the Philippines and contribute to nation building and national development.

B. Definition of a Center of Excellence and Center of Development for Communication and Development Communication Education

1. Center of Excellence — a unit within any HEI with the following characteristics:

a. Must have an undergraduate program in communication or development communication for at least 10 years;

b. Must have evidence of innovations/improvements on instruction and involvement in research and community extension;

c. Must have academic and research output recognized both locally and internationally;

d. Must have an updated alumni profile and active alumni programs; and

e. Must have strong local, national, and international linkages.

2. Center of Development — a unit within any HEI with the following characteristics:

a. Must have an undergraduate program in communication or development communication for at least 10 years;

b. Must have a strong potential to develop its faculty in research;

c. Must have innovative academic and research output;

d. Must have an updated alumni profile and active alumni programs; and

e. Must have strong local and national extension and linkages.

C. COE/COD Responsibilities and Minimum Expectations

For COEs:

1. Act as model in instruction, teaching-learning innovation, research, and extension programs for other HEIs;

2. Set benchmark in curriculum development for HEIs at the global and national levels;

3. Contribute to model and theory building for the enhancement of the discipline;

4. Work towards greater recognition of communication as a field of scholarship;

5. Provide capacity-building opportunities for other HEIs through graduate education, short-term training courses, research, publications, etc.;

6. Conduct policy research for the academe, communication media industry, government, civil society, etc.; and

7. Provide technical expertise to development programs of national and international organizations.

For CODs:

1. Pursue curriculum that is at par with ASEAN and international benchmarks and standards;

2. Enhance the quality of instruction through faculty development and upgrading of facilities, equipment, and library holdings; aEcHCD

3. Undertake basic and applied research on emerging trends and advancements in communication; and

4. Initiate extension and linkage projects through regional, national and international agreements on curricular activities and industry-academe collaborations.

II. * Identification Criteria (Quantitative and Qualitative)

The selection of COEs/CODs shall be based on the following criteria:

	Criteria	Weight
I.	Instructional Quality
	A.	Administration	2
B.	Faculty	10
C.	Curriculum	8
D.	Laboratories, Facilities, and Equipment	8
E.	Library	5
F.	Student Support System	4
G.	Student Performance	5
H.	Graduate Profile/Employment of Graduates/Tracer Study	3
		————
	Total	45
II.	Research and Publications
	A.	Discipline-Specific Research Plan	5
B.	Research Outputs Published in Journals	5
C.	Research Papers Presented in Conferences	3
D.	Academic Rigor in Research Outputs	5
E.	National/International Relevance of Research Outputs	2
F.	Production of Instructional Materials	5
G.	Publication of Peer-Reviewed Journal by College/Department	5
		————
	Total	30
III.	Extension and Linkages
	A.	Academic Linkages	10
B.	Extension Programs	3
C.	Leadership in Organizations and Participation as Resource Persons in National and International Conferences	4
D.	Consultancy to Public or Private Institutions	3
		———
	Total	20
IV.	Institutional Qualifications
	A.	Level of Program Accreditation or its equivalent	2
B.	Peer Recognition as COE/COD	1.5
C.	Industry Recognition as COE/COD	1.5
	————
	Total	5
	————
	Grand Total	100
	====

The details of the criteria and other guidelines are contained in "Annex A" hereof.

III. Identification Procedure/Process of Selection

The identification of the COEs/CODs shall follow this procedure:

A. Application

1. Application for COE/COD in Communication and Development Communication shall be considered open upon issuance of these implementing guidelines.

2. Interested HEIs shall submit to the CHED Regional Office (CHEDRO) concerned a letter of intent together with the pertinent documents to support the application. The supporting documents must exhibit evidence of compliance with the selection criteria.

3. The CHEDRO then assesses the completeness of the documents submitted by the applicant HEIs and forwards those applications with complete and correct documents for evaluation by the OPS within seven (7) days after the deadline for the filing of application as specified herein. Applications with incomplete and/or incorrect supporting documents shall be returned to the applicant HEIs by the CHEDRO.

4. The OPS shall endorse the applications to the Technical Committee for Communication (TCC) for evaluation and short listing.

B. Initial Paper Evaluation

The TCC shall conduct the initial paper evaluation of all COE/COD applications. Once all applications have been completely evaluated, the TCC prepares and submits to the OPS, copy furnished the CHEDROs, the shortlist of the potential COEs/CODs, together with the proposed schedules of ocular inspection.

C. Ocular Inspection

1. The OPS shall organize a Technical Review Committee (TRC) to visit the shortlisted schools. EHTSCD

2. The TRC shall be composed of at least two (2) members of the TCC, one (1) representative from the OPS and one (1) representative from the CHEDRO. An orientation meeting shall be initially provided to the TRC prior to the ocular visit.

3. The OPS shall inform the HEI through the CHEDRO about the schedule of the ocular inspection at least one (1) week prior to the visit.

4. The CHEDRO shall inform the HEI to prepare an updated set of documents relative to the evaluation.

5. At the end of the ocular inspection, the TRC shall prepare a report to be submitted to the TCC. (See Assessment Form for COE/COD.)

D. Identification

1. The TCC shall prepare a shortlist of HEIs that meet the selection criteria based on the evaluation report of the TRC.

2. The TCC shall recommend an HEI to be a COE for Communication or Development Communication if it attains a rating of at least ninety percent (90%) in each criterion and an overall rating of at least ninety (90) points and COD is conferred on an HEI which attains a rating of at least eighty percent (80%) in each criterion and an overall rating of at least eighty (80) points.

		Total	Minimum Points Required
	Criteria	COE	COD
I.	Instructional Quality	45	40.5	36
II.	Research and Publications	30	27	24
III.	Extension and Linkages	20	18	16
IV.	Institutional Qualifications	5	4.5	4
		———	———	———
Total		100	90	80
		====	===	===

3. The TCC shall recommend to the CHED Commission en banc (CEB), through the OPS, the conferment of COE or COD status on an HEI for approval, within fifteen (15) days after the completion of ocular inspection.

E. Notification of COEs/CODs

1. Upon approval by the CEB, the list of identified COEs and CODs for Communication and Development Communication shall be released through the issuance of a CHED Memorandum Order (CMO).

2. The OPS, through the CHEDRO, shall notify the HEI of the CEB decision, copy furnished the TCC.

IV. Grants and Benefits

The COEs/CODs are entitled to the following grants and benefits:

1. Certificate of COE/COD shall be awarded to the selected HEI.

2. COEs and CODs may request funding and/or nonmonetary subsidies and awards such as:

a. Institutional Funding

i. Program Evaluation — review and evaluation of existing program

ii. Capacity Building — seminars, workshops, conferences for continuing education related and relevant to the communication or development communication discipline

iii. Curricular Benchmarking — workshops on best practices, harmonization with global standards

iv. Extension and Linkages — establishment of national and international linkages with reputable institutions such as faculty/student exchange, collaborative research, etc.

v. Upgrading of Facilities, Equipment and Library Collection — acquisition of state-of-the-art facilities and equipment, up-to-date library collection including computer-based reference materials EHACcT

vi. Instructional Materials Development — development of modules, teaching guides, manuals, and learning objects including those for distance education

b. Individual Funding

i. Faculty Development Grants (for Graduate Studies)

ii. Thesis/Dissertation Support

iii. Training Fellowships

iv. Other Forms of Funding

 COEs and CODs that would like to avail of funding/support from the CHED must submit project proposals for evaluation and approval.

3. COEs and CODs shall be given priority as CHED institutional partners for CHED developmental projects.

V. Duration of the Status as COEs/CODs

The designation as COE/COD for Communication or Development Communication shall be for three (3) years. However, this can be revoked at any point if, based on the monitoring by the CHED, the Center fails to fulfill its functions/responsibilities and sustain its compliance with the criteria for COE/COD.

VI. Effectivity

This order shall take effect immediately.

Issued this 18th day of July 2012 at Quezon City, Philippines.

(SGD.) PATRICIA B. LICUANAN, Ph.D.Chairperson

ANNEX A

Detailed Criteria and Guidelines for Selection and Identification of Centers of Excellence (COE) and Centers of Development (COD) for Communication and Development Communication Programs

I.	Criteria	Pts.	Minimum	Operational Indicators of COE and COD
	A.	Instructional Quality (45%)
		1.	Administration	2	2	The department chair or administrator holds a
						doctoral degree in communication or allied/related
						Discipline
		2.	Faculty	6	2	At least 75% of the faculty teaching core and major
			a.	Qualifications			courses are holders of master's degree in
							communication or related disciplines
						2	At least 20% of the faculty teaching core and major
							courses are holders of doctoral degrees in
							communication or related disciplines
						2	The department or unit in charge of the
							communication program implements a faculty
							development program, including faculty mentoring
			b.	Performance	4	2	The consolidated teaching evaluation of the faculty
							(e.g., faculty, peers and students' evaluation) is at
							least "very satisfactory"

						2	At least 25% of the full-time faculty members are
							recipients of national/regional or international
							awards, citations, scholarships or other forms of
							recognition in the last five (5) years
		3.	Curriculum	8	2	The communication curriculum is substantively
							compliant with international benchmarks
						2	The curriculum is reviewed every three (3) years
							in consultation with local industry groups,
							professional organizations, experts, and other
							stakeholders
						2	The communication curriculum exceeds CHED
							minimum requirements
						1	The communication curriculum is relevant to
							development needs of society
						1	The communication curriculum incorporates
							pioneering courses or innovative approaches in
							teaching and learning
		4.	Laboratories, Facilities	8	1	The computer laboratory is equipped with Internet
			and EquipmentÂ			access facilities
						1	The college building is equipped with WiFi facilities
						2	The college/department has a radio-TV studio
						2	A qualified technician is assigned full time to
							maintain the laboratory, facilities, and equipment
						2	The program has sufficient state-of-the-art
							multimedia production and presentation equipment/
							facilities for regular use    HTDCAS
		5.	Library	5	2.5	The library holdings include: classical works in the
							discipline; more than ten (10) titles per subject area
							published within the last five (5) years; at least
							three (3) subscriptions to local and international
							journals; archive of student theses; and at least
							200 audio-visual materials (e.g., tapes, films,
							records, CDs/DVDs, CD-ROMs) produced within
							the last five (5) years.
						0.5	The library can accommodate at least fifteen
							percent (15%) of student population at any given
							time.
						1	The library has at least one (1) full-time licensed
							librarian for every 500 students.
						1	The HEI has a computerized library system
		6.	Student Support System	4	1	The HEI provides scholarships in the program

						1	The HEI provides counselling system to students
							in the program
						1	The HEI initiates or supports co-curricular
							activities (e.g., conferences, seminars, symposia,
							exhibits, etc.)
						1	The HEI provides job placement services to
							students in the program
		7.	Student Performance	5	1	The program applies a retention grade of 2.25,
							Good, or B- or their equivalent to students
						2	Students are recipients of scholarships, awards,
							citations and other forms of recognition from
							national and international bodies
						2	Students' outputs have been published and/or
							presented in academic conferences
		8.	Graduate Tracer Study/Employment of Graduates/Graduate Profile	3	1	Graduates of the program in the last five (5) years are employed in communication-related fields.
						1	Graduates of the program in the last five (5) years
							have received recognition in the form of awards,
							citations, and scholarships for their work in
							communication-related fields
						1	Graduates of the program hold management
							positions in government, business and industry,
							communication media, non government
							organizations, or professional communication
							organizations
	B.	Research and Publications (30%)	30	5	The college/department/program has a research
							plan (including research agenda, proposed
							researcher(s), budget, and time frame)
						5	The academic articles of faculty members have
							been published in reputable/refereed journals in
							the last five (5) years
						3	Research papers of faculty members have been
							presented in national and international conferences
							in the last five (5) years.
						5	The research outputs of students in the program
							demonstrate academic rigor
						2	The research outputs of students in the program
							demonstrate national/international relevance
						5	Instructional materials produced by faculty
							members (e.g., textbooks, teaching modules, or
							other learning objects) are used in the department
							or unit, or in other Philippine colleges and
							universities
						5	The College/Department has a peer-reviewed
							journal
	C.	Extension and Linkages (20%)	20	10	The HEI/College has formed linkages relevant to
							the program with local and foreign HEIs and other
							partners (e.g., industry, nongovernmental
							organizations, etc.) through memoranda of
							agreement that provide for such activities as joint
							publications, faculty/student exchange, research
							collaboration, etc.
						3	The department/college undertakes community or
							institution-based extension programs
						4	The faculty members have served as a) leaders of
							national and international professional/industry
							based organizations, (b) convenors, organizers,
							resource persons or participants in national and
							international conferences, workshops
						3	The faculty members have served as consultants
							to government or non-government organizations in
							the last three (3) years
	D.	Institutional Qualifications (5%)	5	2	Level of program accreditation or its equivalent
						1.5	Peer recognition of the program as potential COE/COD
						1.5	Industry recognition of the  program as potential COE/COD
					————	————
	Total			100	100
					====	====

ANNEX B

Application Form for Centers of Excellence (COEs) and Centers of Development (CODs) for Communication and Development Communication Programs

Instructions: Please fill up completely this form and attach all necessary supporting documents. This must be submitted to the CHED Regional Office on or before 5:00 p.m., August 3, 2012.

There should be one set of application for the program applied for. All annexes should be properly labeled. ESCTaA

Name of Institution: ___________________________________________________

Address: ____________________________________________________________

CHED Government Recognition No. for the area/program applying for COE/COD status: ________________________ Date Issued: _____________

Total enrolment in the area/program applying for COE/COD status: _____________

Total student enrolment of the HEI: ___________________

Accreditation Level of the Program Applying for as COE/COD: ________________

Accreditation Valid up to: ______________________________________

Name of Accrediting Body: _____________________________________

* To be accompanied with a certified true copy of the accreditation certificate (original to be presented during ocular inspection)

I. Instructional Quality (Maximum Points — 45)

A. Criterion 1 — Administration (Maximum Points — 2)

1. Does the department chair or the administrator (e.g., coordinator, head) in charge of the communication program hold a graduate degree in communication or allied/related discipline?

Master's and/or doctoral degree in communication

The department chair or administrator holds at least a	2 points
doctoral degree in communication or allied/related discipline
The department chair or administrator holds at least a master's	1 point
degree in communication or allied/related discipline

Documentation Required:

Annex A — Copies of appointment papers of department chair or administrator (original copies to be presented during ocular inspection)

Annex B — Copies of diploma and/or transcript of records of department chair or administrator (original copies to be presented during ocular inspection)

B. Criterion 2 — Faculty (Maximum Points — 10)

1. Faculty Qualifications

a. Are faculty members handling the core and major courses offered in the program holders of at least a master's degree in communication or related disciplines? (2 pts.)

Master's degrees in communication

75-100% of the faculty teaching core and	2 points
major courses are holders of master's degree in
communication or related disciplines (e.g.,
social sciences)
50-74% of the faculty teaching core and	1.5 points
major courses are holders of master's degree in
communication or related disciplines (e.g.,
social sciences)
25-49% of the faculty teaching core and	1 point
major courses are holders of master's degree in
communication or related disciplines (e.g.,
social sciences)
Less than 25% of the faculty teaching core and	.5 point
major courses are holders of master's degree in
communication or related disciplines (e.g.,
social sciences)

b. Are faculty members handling the core and major courses offered in the program holders of doctoral degrees in communication or related disciplines? (2 pts.)

Doctoral degrees in communication

25% or more of the faculty teaching core and major	2 points
courses are holders of doctoral degrees in
communication or related disciplines
10-24% of the faculty teaching core and major	1 pt.
courses are holders of doctoral degrees in
communication or related disciplines

Documentation Required:

Annex C — Copies of diploma and/or transcript of records of faculty members handling core and major courses (original copies to be presented during ocular inspection)

Annex D — Copies of teaching assignments of faculty members handling core and major courses in the last three years (original copies to be presented during ocular inspection) DHSACT

c. Does the department or unit in charge of the communication program implement a faculty development program, including faculty mentoring? (2 points)

Documentation Required:

Annex E — Copy of the Faculty Development Program (original copy to be presented during ocular inspection)

Annex F — Status report of the implementation of the Faculty Development Program

2. Faculty Performance

a. Is the consolidated teaching evaluation of the faculty (e.g., faculty, peers and students evaluation) at least "very satisfactory"? (2 pts.)

Documentation Required:

Annex G — Copies of evaluation scores of faculty members in the last three years (original copies to be presented during ocular inspection)

b. Are full-time faculty members recipients of discipline-related national/regional or international awards, citations, scholarships or other forms of recognition (e.g., research grants, professorial chairs) in the last five (5) years? (2 pts.)

National/Regional or International Awards

25% or more of the full-time faculty members	2 points
are recipients of national/regional or international
awards, citations, scholarships or other forms of
recognition in the last five (5) years
20-24% of the full-time faculty members are	1.5 points
recipients of national/regional or international
awards, citations, scholarships or other forms of
recognition in the last five (5) years
15-19% of the full-time faculty members are	1 point
recipients of national/regional or international
awards, citations, scholarships or other forms of
recognition in the last five (5) years
10-14% of the full-time faculty members are	.5 point
recipients of national/regional or international
awards, citations, scholarships or other forms of
recognition in the last five (5) years

Documentation Required:

Annex H — Matrix indicating name of faculty, titles/name of award (national/regional and international awards, citations, scholarships and professorial chairs), awarding body and date awarded (original copies to be presented during ocular inspection)

C. Criterion 3 — Curriculum (Maximum Points — 8)

1. Is the communication curriculum substantively compliant with international benchmarks? (2 points)

 Please evaluate communication curriculum against international benchmarks (e.g., subjects, methodologies, and references)

 ___________________________________________________

Documentation Required:

Annex I — Copies of curriculum

Annex J — Copies of course syllabi of all core and major courses

Annex K — Copy of Vision, Mission and Goals (VMG) of the Department and/or College (All original copies to be presented during ocular inspection)

2. Is the curriculum reviewed every three years in consultation with the following groups? (2 points)

a. Local industry groups?

 Please cite name of local industry groups (e.g., Philippine Press Institute, Kapisanan ng mga Brodkaster ng Pilipinas) consulted

1. ___________________________________

2. ___________________________________

3. ___________________________________

b. Professional organizations?

 Please cite name of professional organizations (e.g., Philippines Communication Society, Philippine Association of Communication Educators) consulted IcAaEH

1. ___________________________________

2. ___________________________________

3. ___________________________________

c. Other experts and/or stakeholders (e.g., alumni, parents, students)?

 Please cite name of stakeholders consulted

1. ___________________________________

2. ___________________________________

3. ___________________________________

Documentation Required:

Annex L — Description of the process undertaken in reviewing the curriculum.

3. Does the communication curriculum exceed CHED minimum requirements? (2 pts.) ( ) Yes ( ) No

4. Is the curriculum relevant to development needs of society? (1 point) ( )Yes ( ) No

5. Does your curriculum incorporate pioneering courses or innovative approaches in teaching and learning? (1 point) ( ) Yes ( ) No

 Please specify innovative approaches to teaching and learning as indicated in the course syllabi.

 ___________________________________________________

D. Criterion 4 — Laboratories, Facilities and Equipment (Maximum Points — 8)

1. Is the computer laboratory equipped with Internet access facilities? (1 point) ( ) Yes ( ) No

 Please specify the number of computers in the laboratory, computer-to-student ratio, hardware specifications and licensed software and open source installed.

 ___________________________________________________

2. Is the college building equipped with WiFi facilities? (1 point) ( ) Yes ( ) No

Documentation Required:

Annex M — Copy of enrolment data from the Registrar or equivalent

Annex N — Proofs of purchase or donation of equipment and licensed software and open source with matrix showing the list of equipment and software and year and mode of acquisition

Annex O — Pictures of computer laboratory, facilities, and equipment

3. Does the program have a Radio-TV studio for the department/college? (2 points)

Documentation Required:

Annex P — Pictures of Radio-TV studio

4. Is a qualified technician assigned full time to maintain the laboratory, facilities, and equipment? (2 points) ( ) Yes ( ) No

5. Does the program have sufficient state-of-the-art multimedia production and presentation equipment/facilities for regular use? (2 points) ( ) Yes ( ) No

 Please give breakdown of multimedia production and presentation equipment/facilities and the corresponding models. CITaSA

 ___________________________________________________

Documentation Required:

Annex Q — Copy of appointment papers of technician (original copy to be presented during ocular inspection)

Annex R — Proofs of purchase or donation of facilities and equipment (original copy to be presented during ocular inspection)

Annex S — Pictures of radio-TV studio facilities and equipment

Annex T — Copy of class schedule showing use of laboratory

E. Criterion 5 — Library (Maximum Points — 5)

1. Do the library holdings include the following:

a. Classical works in the discipline — .5 pt.

b. More than ten (10) titles per subject area published within the last five (5) years — .5 pt.

c. At least three (3) subscriptions to local and international journals — .5 pt.

d. Archive of student theses — .5 pt.

e. At least 200 audio-visual materials (e.g., tapes, films, records, CDs/DVDs, CD-ROMs) produced within the last five (5) years — .5 pt.

2. Can the library accommodate at least fifteen percent (15%) of student population at any given time? — .5 pt.

3. Is there at least one (1) full-time licensed librarian for every 500 students? — 1 pt.

4. Does the HEI have a computerized library system? (1 point) ( ) Yes ( ) No

Documentation Required:

Annex U — Summary of the number and qualifications of library staff

Annex V — List of professional books (author, title, year of publication and publisher) available in the library certified by the Chief Librarian (books ready to be shown during ocular inspection)

Annex W — List of subscriptions to professional magazines and periodicals certified by the Chief Librarian (periodicals ready to be shown during ocular inspection)

Annex X — Brief description of the online catalog software

F. Criterion 6 — Student Support System (Maximum Points — 4)

1. Does the HEI provide scholarships in the program? (1 point) ( ) Yes ( ) No

Documentation Required:

Annex Y — List of scholarships provided by the HEI and recipients of the scholarships for the last five (5) years certified by the Dean and Office of Student Affairs or its equivalent

2. Does the HEI provide counselling system to students in the program? (1 point) ( ) Yes ( ) No

Documentation Required:

Annex Z — Documents describing career counselling services offered

Annex AA — List of all professionals providing guidance and counselling indicating their professional qualifications certified by the Director of the Personnel/HR Department, (original copies to be presented during ocular inspection)

3. Does the HEI initiate or support co-curricular activities (e.g., conferences, seminars, symposia, exhibits, etc.)? (1 point) ( ) Yes ( ) No

Documentation Required:

Annex BB — List of co-curricular activities initiated or supported by the HEI for the program for the last five (5) years certified by the Dean

4. Does the HEI provide job placement services to students in the program? (1 point) ( ) Yes ( ) No DCHaTc

Documentation Required:

Annex CC — Write-up of placement services with appropriate documentation certified by Office of Student Affairs or its equivalent.

G. Criterion 7 — Student Performance (Maximum Points — 5)

1. Does the program apply a retention grade of 2.25, Good, or B- or their equivalent to students? (1 point) ( ) Yes ( ) No

Documentation Required:

Annex DD — Document showing a retention grade of 2.25, Good, or B- or their equivalent certified by the Dean

2. Are the students recipients of scholarships, awards, citations and other forms of recognition from national and international bodies? (2 points) ( ) Yes ( ) No

Documentation Required:

Annex EE — Matrix listing the awards, citations and scholarships received by students indicating name of student, title/nature of award, awarding body and date received

3. Have students' outputs been published and/or presented in academic conferences? (2 points) ( ) Yes ( ) No

Documentation Required:

Annex FF — Copies of publications, or conference proceedings

H. Criterion 8 — Graduate Tracer Study/Employment of Graduates/Graduate Profile (Maximum Points — 3)

1. Are graduates of the program in the last five (5) years employed in communication-related fields? (1 point)

 Please check

___ More than 50% of all graduates in the last five (5) years are employed in communication-related fields (1 point)

___ 25-50% of all graduates in the last five (5) years are employed in communication-related fields (.5 point)

Documentation Required:

Annex GG — Copy of the graduate tracer study, relevant alumni records, alumni survey findings or equivalent

2. Have graduates of the program in the last five (5) years received recognition in the form of awards, citations, and scholarships for their work in communication-related fields? (1 point)

 Please check

___ 10% or more of all graduates in the last five (5) years received recognition in the form of awards, citations, and scholarships for their work in communication or related fields (1 point)

___ 5-9% of all graduates in the last five (5) years received recognition in the form of awards, citations, and scholarships for their work in communication or related fields (.5 point)

Documentation Required:

Annex HH — Matrix listing awards, citations and scholarships received by graduates indicating name of graduate, title/nature of award, awarding body, and date awarded

3. Do graduates of the program hold management positions in government, business and industry, communication media, non government organizations, or professional communication organizations? (1 point)

 Please check

___ 25% or more of the graduates hold management positions in government, business and industry, communication media, non government organizations, or professional communication organizations (1 point) IcTEAD

___ 12-24% of the graduates hold management positions in government, business and industry, communication media, non government organizations, or professional communication organizations (.5 point)

Management positions held in government, business and industry, communication media, non government organizations, or professional communication organizations by your graduates

II. Research and Publications (Maximum Points — 30)

1. Does your college/department/program have a research plan (including research agenda, proposed researcher(s), budget, and time frame)? (5 points)

 Please check statements which apply to your program.

___ College/department/program has a clearly articulated research agenda which will either generate new knowledge in the field or contribute to the body of instructional materials (e.g., case studies) in the field. (1 point)

___ College/department/program has an operational plan for pushing this agenda forward and generating the desired scholarly work and publications output. (2 points)

___ College/department/program has put in place a system for generating and screening research proposals, awarding research grants and monitoring research output. (1 point) CITSAc

___ College/department/program has established a funding program, either in the form of an endowment, annual grants, and professorial chairs that provide support to individual as well as collaborative faculty research efforts, whether on a competitive or noncompetitive basis. (1 point)

Documentation Required:

Annex II — Research agenda of the College/department/program

Annex JJ — Operational plan for research of the College/department/program

Annex KK — Write-up of the College/department/program's research support system and process of evaluation

2. Have academic articles of faculty members been published in reputable/refereed journals in the last five (5) years? (5 points)

 Please check

___ 75% or more of faculty members have academic articles published in reputable/refereed journals in the last five (5) years (5 points)

___ 50-74% of faculty members have academic articles published in reputable/refereed journals in the last five (5) years (3 points)

___ 25-49% of faculty members have academic articles published in reputable/refereed journals in the last five (5) years (1 point)

Documentation Required:

Annex LL — Matrix of research projects conducted within the last five (5) years indicating title, inclusive period, funding source and faculty involved (complete research paper to be presented during ocular inspection)

Annex MM — Matrix of ongoing research studies indicating title, inclusive period, funding source and faculty involved

Annex NN — List of publications in peer-reviewed journals in the last five (5) years (original copies of the journals to be presented during ocular inspection)

3. Have research papers of faculty members been presented in national and international conferences in the last five (5) years? (3 pts)

 Please check

___ Research papers of faculty members presented in international, national and local conferences (3 points)

___ Research papers of faculty members presented in national conferences (2 points)

___ Research papers of faculty members presented in local conferences (1 point)

Documentation Required:

Annex OO — Copies of programs, Certificates of Publication or conference proceedings and other relevant documents.

4. Do the research outputs of students in the program demonstrate academic rigor? (5 pts)

 Please check

___ 75% or more of research outputs of students in the program demonstrate academic rigor (5 points)

___ 50-74% of research outputs of students in the program demonstrate academic rigor (3 points)

___ 25-49% of research outputs of students in the program demonstrate academic rigor (1 point)

5. Do the research outputs of students in the program demonstrate national/international relevance? (2 points) ( ) Yes ( ) No

Documentation Required:

Annex PP — List of titles of student thesis in the last three (3) years (original copies of the thesis to be presented during ocular inspection)

6. Have faculty members produced instructional materials (e.g., textbooks, teaching modules or other learning objects) that are used in the department or unit, or in other Philippine colleges and universities? (5 pts.) TcCDIS

 Please check

___ 40% or more of faculty members have produced instructional materials used in the department or unit or in other Philippine colleges and universities (5 points)

___ 21-39% of faculty members have produced instructional materials used in the department or unit, or in other Philippine colleges and universities (3 points)

___ 20% or less of faculty members have produced instructional materials used in the department or unit or in other Philippine colleges and universities (1 point)

Documentation Required:

Annex QQ — List of communication and other instructional materials produced by faculty members in the last five (5) years (original materials to be presented during ocular inspection)

6. Does the College/Department have a peer-reviewed journal? (5 points)

Documentation Required:

Annex RR — Copies of table of contents of peer-reviewed journals published in the past three (3) years (original copies of journals to be presented during ocular inspection)

III. Extension and Linkages (Maximum Points — 20)

1. Has the HEI/College formed linkages relevant to the program with local and foreign HEI and other partners (e.g., industry, non-governmental organizations, etc.) through memoranda of agreement that provide for such activities as joint publications, faculty/student exchange, research collaboration, etc. (10 points)

 Please check

___ Linkage with foreign and local HEIs and other partners (e.g., industry, nongovernmental organizations, etc.) through memoranda of agreement that provide for such activities as joint publications, faculty/student exchange, research collaboration, etc. (10 points)

___ Linkage with local HEIs and partners (e.g., industry, nongovernmental organizations, etc.) through memoranda of agreement that provide for such activities, as joint publications, faculty/student exchange, research collaboration, etc. (5 points)

Documentation Required:

Annex SS — Copies of agreements with other HEIs/colleges or appropriate documents attesting to linkages and list of activities carried out under those agreements (original copies to be presented during ocular inspection)

2. Does the department/college undertake community or institution-based extension programs? (3 points) ( ) Yes ( ) No

Documentation Required:

Annex TT — List of community or institution-based outreach programs with descriptions held in the last three (3) years certified by the Dean

3. Have faculty members served as a) leaders of national and international professional/industry based organizations, convenors, organizers, resource persons, and participants in national and international conferences, workshops? (4 points)

 Please check:

___ 75% or more of faculty members have served as a) leaders of national and international professional/industry based organizations, (b) convenors, organizers, resource persons or participants in national and international conferences, workshops (4 points)

___ 51-74% of faculty members have served as a) leaders of national and international professional/industry based organizations, (b) convenors, organizers, resource persons or participants in national and international conferences, workshops (3 points) IAETSC

___ 26-50% of faculty members have served as a) leaders of national and international professional/industry based organizations, (b) convenors, organizers, resource persons or participants in national and international conferences, workshops (2 points)

___ 25% or less of faculty members have served as a) leaders of national and international professional/industry based organizations, (b) convenors, organizers, resource persons or participants in national and international conferences, workshops (1 point)

Documentation Required:

Annex UU — List of national and international professional/industry organizations where faculty members served as officers or members in the last five (5) years

Annex VV — Matrix showing faculty's participation as convenor, organizer, resource person, or participant in national and international conferences/workshops

4. Have faculty members served as consultants to government or non-government organizations in the last three (3) years? (3 points)

 Please check

___ More than 50% of faculty members have served as consultants to government or non-government organizations (3 points)

___ 25-50% of faculty members have served as consultants to government or non-government organizations (1.5 points)

Documentation Required:

Annex WW — copies of Contract of Service, Memorandum of Agreement (MOA), or other related documents

IV. Institutional Qualifications (Maximum Points — 5)

1. Level of Program Accreditation or its equivalent — 2 points

Level IV or III	2 points
Level II	1.5 points
Level I	1 point

Documentation Required:

Annex XX — Current Certification from the Accrediting Agency or equivalent. SCaITA

2. Peer Recognition — 1.5 points

Documentation Required:

Annex YY — Certification from Heads of three (3) HEIs offering the communication program and two (2) professional organizations endorsing your COE/COD application and substantiating their endorsement (original copies to be presented during ocular inspection)

3. Industry Recognition — 1.5 points

Documentation Required:

Annex ZZ — Certification from Heads of three (3) reputable institutions engaged in communication-related fields endorsing your COE/COD application and substantiating their endorsement (original copies to be presented during ocular inspection)

Certification

I hereby declare, under penalty of perjury, that the foregoing is true and correct. Signed this ____ day of ____________, 2012 at _______________.

___________________