Guidelines on Conduct of Knowledge Attitude and Practices Survey for the Coastal and Marine Ecosystems Management Program
The BMB Technical Bulletin No. 10-17, issued on June 27, 2017, provides guidelines for conducting a Knowledge, Attitude, and Practices (KAP) Survey as part of the Coastal and Marine Ecosystems Management Program (CMEMP). This survey aims to collect both qualitative and quantitative data on stakeholders’ knowledge, attitudes, and practices regarding coastal and marine environments, particularly within designated Marine Protected Areas (MPAs). The findings will inform the development of communication strategies to promote sustainable management of marine resources and enhance stakeholder engagement. The survey will involve a purposive sampling of individuals aged 15 and above, including local officials, fishermen, and youth, with periodic reporting required from regional offices. CMEMP funds will be allocated for the survey’s execution.
June 27, 2017
BMB TECHNICAL BULLETIN NO. 10-17
| SUBJECT | : | Guidelines on the Conduct of Knowledge Attitude and Practices (KAP) Survey for the Coastal and Marine Ecosystems Management Program (CMEMP) |
Pursuant to Section 7.6 of the DENR Administrative Order No. 2016-26 on the Guidelines for the Implementation of the Coastal and Marine Ecosystems Management Program (CMEMP), the "Guidelines on the Conduct of the Knowledge, Attitude and Practices (KAP) Survey for CMEMP" is hereby issued for the guidance of all concerned. ATICcS
SECTION 1. Rationale. — Communication is an essential factor in advocating policies, raising awareness, changing behavior, influencing public opinion and collaborating to address conflicts. It can affect outcomes in seeking technological, political, economic, behavioral or cultural solutions. Thus, a set of well-designed communication strategies is needed in order for a cause to succeed. The Social Marketing and Mobilization is one of the program components that covers the communication element of CMEMP which will be part of the current communication framework of the Biodiversity Management Bureau. It responds to the fourth objective of the Program which is to enhance the formation of positive values among all stakeholders including the youth through shared responsibilities in the sustainable management of the coastal and marine resources and habitats.
The KAP Survey under CMEMP is a qualitative and quantitative method of data collection to measure the knowledge, attitude and practices of stakeholders relative to the coastal and marine environment. The results are expected to yield existing knowledge needs, social norms and way of life of the people at the barangay level which are inputs in developing the CMEMP communication plan. The communication plan will encompass a set of innovative strategies and approaches to refuel activities that will not only foster environmental consciousness but to fortify social norms that actively promote sustainable actions in contributing to the overall well-being of the people and the marine ecosystems.
SECTION 2. Objectives. — The KAP survey aims to establish a new set of baseline data for the development of the CMEMP communication strategies/plan. It also aims to provide additional indicators to consider in monitoring and evaluating the effectiveness of the communication approaches of CMEMP.
SECTION 3. Scope and Coverage. — The KAP survey shall be done in barangays within NIPAS Marine Protected Areas including the Verde Island Passage and their adjacent municipal waters, except CAR, NCR and ARMM.
SECTION 4. Definition of Terms. — For the purpose of these guidelines, the following definition of terms shall be used:
Attitude — stakeholders' feelings, leanings and motivations of the stakeholders towards the coastal and marine environment which are not directly seen or observed.
Knowledge — stakeholders' perception and understanding about the different coastal and marine habitats and the different services that they provide, ultimately for the human well-being. ETHIDa
Practices — explicit behaviors and actions of the stakeholders that directly and indirectly affects the coastal and marine ecosystems. Practices can be directly observed.
SECTION 5. Survey Questionnaire. — A semi-structured questionnaire shall be used in the conduct of the activity which shall be led by the Regional Offices. The questionnaire is in English and translated in Tagalog (Annex 1 and 2). The survey shall be administered by trained enumerators.
SECTION 6. KAP Survey Respondents. — The respondents shall be individuals, aged 15 years old and above, residing at municipalities within the NIPAS MPA, and representatives of the following:
1. Local Chief Executives and Local Government Unit key officials
2. Household heads (usually fishermen)
3. Local organizations
4. Students/Youths (age 15 to 24 years old)
5. Local business owners
6. School heads and teachers
SECTION 7. Sampling Method. — The selection of respondents shall be purposive and shall be based on the list in Section 6.
At least 10% of the total population of the barangay that are within the sampling frame should be interviewed. In order to get a confidence interval of 95%, each of the NIPAS MPA shall compute the required number of respondents based on sample size with confidence interval of +/-5. BMB shall issue a technical bulletin for the details of the collation and analysis of data.
SECTION 8. Reporting. — The Regional Offices shall prepare and submit periodic report to BMB on the status of the KAP Survey per NIPAS site.
SECTION 9. Fund. — CMEMP funds allocated to the Regional Offices pertaining to the conduct of the KAP Survey shall be used.
(SGD.) THERESA MUNDITA S. LIMDirector
ATTACHMENT
Knowledge Attitude and Practices (KAP) Survey Questionnaire for CMEMP (ENGLISH)