Atty. Jose M. Tioleco

August 18, 1987 Atty. Jose M. Tioleco C/o Magpayo & Tioleco 6th Floor, Insurance Center Building 633 Gen. Luna St., Intramuros Metro Manila Sir : This refers to your letter, dates July 31, 1987, requesting prior clearance from this Commission for the appropriation of the following proposed corporate names on behalf of your client, to wit: "Cinderella Supermart Corporation" "Cinderella Supermart, Inc." "Cinderella Supermarket Corporation" "Cinderella Supermarket, Inc." A verification of the records of this Commission shows that your proposed names would be identical or confusingly similar to that of an existing corporation already protected by law, which is "Cinderella Bargain Supermart, Inc." In line with the policy of the Commission to safeguard public interest and to avoid future conflicts as to corporate and partnership names, the following guideline has been adopted: "The name should not be similar to one already used by another corporation or partnership. If the proposed name contains a word similar to a word already used as part of the firm name or style of a registered company, the proposed name must contain two other words different from the name of the company already registered". (paragraph c, SEC Guidelines in the Approval of Corporate and Partnership Names). Nevertheless, the Commission may still grant your client to the use of any of the proposed names earlier mentioned in your letter should you be able to submit a written statement from the owner of Cinderella Bargain Supermart, Inc. and Cinderella Marketing Corp., allowing you the use of the word "Cinderella" as part of your proposed corporate name. Very truly yours, (SGD.) ROSARIO N. LOPEZ. Associate Commissioner