In the Matter of the Max's Group, Inc.

August 27, 2014 SEC-MSRD IN THE MATTER OF THE MAX'S GROUP, INC. (formerly Pancake House, Inc.), registrant . REGISTRATION OF SECURITIES IN RELATION TO A FOLLOW-ON OFFERING NOTICE Notice is hereby given that on 27 August 2014, a sworn Registration Statement was initially filed with the Securities and Exchange Commission on behalf of Max's Group, Inc. for the registration of up to 300,136,430 Common Shares with a par value of One Pesos (P1.00). An amended version was subsequentty filed on 04 September 2014 reflecting the breakdown of the offered shares as follows: Shares for Public Offering No. of Shares New Shares 1 34,106,416 Group Shares 2 204,638,486 Overallotment Option 3 61,391,546 Total 300,136,430 4 ========= These are to be listed and traded on the Main Board of the Philippine Stock Exchange (PSE). The total amount intended to be raised is Four Billion Six Hundred Million Pesos (P4,600,000,000.00) at a proposed offer price of up to P29.50. The final offer price for the offer shares will be determined through a book-building process and discussions between the company and the Joint Issue Managers and will be made known on or before the start of the offering period. According to the papers presented the following are the directors/executive officers of the Corporation: cCAIDS Name Position Board of Directors Sharon T. Fuentebella Chairman of the Board Robert F. Trota Director Cristina T. Garcia Director Carolyn T. Salud Director Dave T. Fuantebella Director Jim T. Fuentebella Director William E. Rodgers Director Antonio Jose E. Periquet Independent Director Christopher P. Tanco Independent Director Officers Robert F. Trota President and Chief Executive Officer Dave T. Fuentebella Chief Finance Officer Gemma M. Santos Corporate Secretary Wllliam E. Rodgers Vice-President International Jim T. Fuentebella Vice-President - Marketing Rebecca R. Arago Chief Compliance Officer Said Registration Statement and other papers/documents attached thereto are open for inspection by interested parties during business hours and copies thereof shall be furnished to every party upon request at such reasonable fees as the Commission may prescribe. The Registration Statement and the updated version of the Prospectus filed on 04 September 2014 and any amendments thereof may also be downloaded from www.maxschicken.com . (SGD.) VIGENTE GRACIANO P. FELIZMENIO, JR. Director Footnotes 1. Shares to be issued out of the unissued authorized capital stock. 2. Shares held by and being sold by any of the following Selling Subsidiaries of Max Group, Inc. : Max's Kitchen, Inc., Chicken R Us, Inc., Max's Express Restaurant, Inc., Max's Bakeshop, Inc., Square Top, Inc., No Bia, Inc. The Real American Doughnut Company, Inc., RooM Ventures Corp. 3. Shares held by and being sold by any of the following Selling Shareholders of Max's Group, Inc. : Trofi Ventures Corp., WERCO Holdings Corp., Ruby Investments Consolidated Holdings, Inc., WR Ventures Asia, Inc. and FSS Realty Corporation. 4. An application covering the confirmation of valuation by share-swap; which form part of the Group Shares and Overallotment Option held by Selling Subsidiaries and Selling Shareholders to be registered and offered is currently pending approval. Published in The Philippine Daily Inquirer on September 12 & 15, 2014.