Boulevard Holdings, Inc.: Additional Listing

April 5, 2013 PSE MEMORANDUM NO. LA-0137-13 TO : The Investing Public SUBJECT : Boulevard Holdings, Inc. Additional Listing Please be informed that the Board of Directors of The Philippine Stock Exchange, Inc. ("PSE" or the "Exchange"), in its regular meeting on February 13, 2013, approved the application of BOULEVARD HOLDINGS, INC. ("BHI" or the "Company") to list additional 466,853,408 common shares (the "Private Placement Shares"), with a par value of P0.10 per share, to cover its private placement transaction with JP Guilds, Inc. (the "Subscriber"). The 466,853,408 common shares were issued at P0.2142 per share with a total transaction value of P100,000,000.00. 1 Further, in compliance with Article V, Part A, Section 7 ("Lock-up Rule") of the Revised Listing Rules of the Exchange, the Company, the Subscriber, and Security Bank Corporation Trust Division ("Escrow Agent") executed an Escrow Agreement on March 18, 2013 to implement the required lock-up of the BHI shares subscribed by the Subscriber which will commence on listing date and will terminate one hundred eighty (180) days thereafter. In view thereof, the listing of the additional 466,853,408 common shares of the Company is set for Wednesday, April 10, 2013. However, the Private Placement Shares to be listed will only be tradable after the Exchange's receipt of the official notice from the Escrow Agent with regard to the lapse of the lock-up period of the Private Placement Shares. The designated Stock Transfer Agent is hereby authorized to record and register in its books the above number of shares. EaISDC For your information and guidance. (SGD.) ANN CAMILLE H. PASTOREL OIC, Listings Department Noted by: (SGD.) MARSHA M. RESURRECCION Head, Issuer Regulation Division Footnotes 1. As disclosed in Circular No. 1345-2012, the Company stated that on February 14, 2012, its Board of Directors confirmed that the subscription price of the private placement transaction was based on the market price using the average closing price for the last five (5) trading days prior to the filing of the application for the increase in the Company's authorized capital stock with the SEC. <http://www.pse.com.ph/resource/memos/2013/LA__2013-0137.pdf> last visited April 19, 2013.