Sunkist is Tetra Juice Market Leader

April 14, 1998 PSE CIRCULAR FOR BROKERS NO. 669-98 SUNKIST IS TETRA JUICE MARKET LEADER Selecta Dairy Products Inc., RFM Corporation's dairy subsidiary, has successfully maintained its leadership in the tetra ready-to-drink (RTD) juice category with a 53.1% market share in 1997. Barely two years since Selecta acquired Sunkist Fruit Drinks to complement its dairy product lines, the brand has already laid a foothold on market leadership when market shares jumped from 20.8% in 1995 to 41.8% in 1996 as opposed to the leading brand's 32.8%. The success of Sunkist Fruit Drinks and the 29% growth of Selecta's Milk and Juice division can be credited to Sunkist's reputation for superior quality. Sunkist is known as the world's authority in fruit growing with over 100 years of expertise in juice manufacturing. Sunkist Fruit Drinks are the only fruit drinks in the market that can give the consumers the juicy and refreshing taste of sun-ripened fruits, grown only the Sunkist way. Furthermore, Sunkist offers the best value for customers with an easy-to-insert straw attached to the pack, an assurance of freshness with absolutely no preservatives and affordable pricing at only P5.50 per pack. dctai In the last quarter of 1997, Selecta introduced to the market the Sunkist Funpack. This packaging innovation offers consumers the same Sunkist Fruit Drink quality at a more affordable price. The main consumer benefit for tetra packs is that compared to foil packs, it contains no preservatives. John Concepcion, President and Chief Operating Officer of Selecta Dairy Products Inc.. adds, "The Philippines is only the second country in the world to introduce this kind of wedge-shaped pack." Selecta intends to sustain its momentum for growth in the milk and juice category through brands such as Sunkist and by introducing more new flavors and products. The company intends to continue with its aggressive sales and merchandising efforts. Most importantly, Selecta is looking at the possibility of reaching other Asian markets in exploring retail opportunities for its brands and products.