UNICEF Philippines "Champions for Children" Awareness Campaign

September 28, 2012 BIR MEMORANDUM TO : All Revenue Officials and Employees Concerned SUBJECT : UNICEF Philippines "Champions for Children" Awareness Campaign For the information and guidance of all concerned, please disseminate in all Bureau Offices the attached copy of the letter addressed to Commissioner Kim S. Jacinto-Henares, Bureau of Internal Revenue signed by UNICEF Representative Manasseh T. Ranada dated September 13, 2012 relative to the abovementioned subject matter. You are enjoined to post the copy of this letter in your Office Bulletin Board, or in a conspicuous place within your Office, to ensure that it shall be given the most extensive publicity possible. (SGD.) CELIA C. KING Deputy Commissioner Resource Management Group ATTACHMENT United Nations Children's Fund 31/F Yuchengco, Tower, RCBC Plaza 6819 Ayala Avenue, Makati City 1200 Philippines www.unicef.org/philippines Telephone 63 2 9010100 Facsimile 63 2 9010195 September 13, 2012 Ms. Kim Henares Commissioner Bureau of Internal Revenue Regarding : UNICEF Philippines "Champions for Children" Awareness Campaign Dear Ms. Henares, The UNICEF Philippines Direct Debit Donor Program (DDDP) is an innovative fund raising solution that encourages average income earners to contribute regularly to UNICEF Philippines, via monthly deductions made through their credit cards/bank accounts. This progressive approach showed increased donor rates, thus a very interesting fund raising strategy which we want to utilize to its full potential. TaDAIS Direct Debit Donor Program aims to achieve the following objectives: To create a sustainable long-term donation from a loyal donor base, generating reliable fund for UNICEF Philippines to continue its work. To raise awareness about UNICEF Philippines, its mission and projects. To build a meaningful relationship between a donor and UNICEF Philippines. To create an affordable and convenient avenue for average income earners to be champions for children through UNICEF Philippines. Direct Debit Donor Programme (DDDP) uses direct persuasive efforts to recruit donors, targeting individuals in corporate offices, major shopping malls and SME's as well as setting up various provincial road show booths in high traffic areas. Through each avenue, the potential donor is educated on UNICEF Philippines' work. Donors who agree to contribute do so by signing a donor form, stipulating their account details and chosen monthly donation amount. The program will be administered via credit cards. "WE DO NOT COLLECT CASH." We believe that awareness is essential to further educate the general public about this social responsibility. With this in mind, we continuously intend to undertake an awareness campaign that aims to: Engage people like you in our advocacy, Educate you about the current issues about children, Inform you about our project sites, And encourage you to empower us with your support as you become an agent of change. And with the opportunity of a feasible partnership with you, we hope to duplicate the success UNICEF experienced with DDDP activations around Asia. Therefore, may we request to conduct our DDDP campaign in your company as to maximize the program effectively. Should there be any space restrictions we need to observe, we are amenable to make adjustments in order to comply. Potential donors will be approached by our professional fundraisers who will be representing UNICEF Philippines as they carry-out this campaign in your company. They will have proper identification. Should you need to contact us further, you may call our donor support hotline: +63917-8560372. For more information about UNICEF Philippines, you may visit our website, www.unicef.org. Be our charity partner. Your participation in this program would greatly assist UNICEF Philippines to further pursue intensive programs on children welfare such as education, nutrition and medical services. We at UNICEF Philippines would like to thank you and we hope to hear from you soon. cCAIaD Let us be champions for children today. Yours truly, (SGD.) MANASSEH T. RANADA UNICEF Representative 29th Floor PBCOM Tower Ayala Avenue, Makati City T: +632 856-0079 loc. 112 F: +632 856-0079 loc. 110 M: 0927-8341598 E: [emailprotected] On behalf of Sereena C. Palami Fundraising Assistant-House Donors and Pledge Campaigns, Private Fundraising & Partnership UNICEF Philippines